How Apple is Outmaneuvering PCs in Brand Warfare
Categories: Branding

Apple's Mac vs PC ads seems to be moving the needle on perceptions of the PC as evidenced by their significant growth in market share. An article in Computer World states "According to Gartner Inc.'s preliminary estimates, Apple sold 1.64 million machines during the period, a 29% increase year-to-year over the same period in 2007, to put it in third place behind Dell Inc. and Hewlett-Packard Co. For the quarter, Apple accounted for 9.5% of all the machines sold in the U.S, up from 8.1% a ... Read More


