CoolMarketingStuff

by Gareth Kay There's a ton of good stuff out there about how people really do things, and how behavior really spreads (Mark clearly has contributed a huge amount to this). And as someone working in advertising, it's often quite depressing learning that it's not what we do that really matters, but what people do to what we do; that advertising hasn't got the strong influence we might like to think it does (shock horror, people don't do what we tell them ... Read More