Marketing is truly an exciting and interesting field to be in. Few other careers can offer a combination of so many different disciplines from psychology to art to statistics, all packaged together into one role. Additionally, marketing is one of the most vital functions of a business. Without attracting customers, a business could not survive for very long. Here are some other reasons why a marketing career is a rewarding and smart career choice.
Lots of Learning Opportunities
There are an endless amount of learning opportunities within the marketing field due to wide range of subject areas that exist from search to consumer behavior to advertising. Just within online marketing alone there are so many branches like search engine optimization, pay per click, conversion rate optimization, social media, etc., that it would take a years to master them all. If you have an insatiable hunger for knowledge, marketing can provide you with a virtually limitless amount of material to keep you learning.
Strong Community of Professionals
The community in the marketing industry is very strong and supportive of other individuals in the field. There are numerous associations like the American Marketing Association that promote professional development and hold frequent networking events. The search marketing community and social media marketing community are also very friendly and willing to help others to be successful which makes it easy to develop friendships and find mentors.
In recent years the marketing field has undergone a tremendous amount of change. There was the invention of DVR that made it possible for people to skip TV commercials while the Internet has disrupted about every medium of advertising from radio to magazines. With all this change, marketers have the exciting challenge of managing new forms of media and advertising that didn’t previously exist while adapting to paradigm shifting innovations like search engines and social media. It is truly an exciting time to be a marketer and you will rarely find yourself with too little to do.
Make a Difference
A truth in business is that it doesn’t matter if you create an awesome product if no one is willing to buy it. Marketing is the vital function that ensures that there is a intersection of consumer demand and product innovation. Marketing helps consumers find awesome products that they didn’t realize would make their life better. It assists great entrepreneurs with the challenging task of getting in front of the right audience so they can be successful and generate paying customers to fuel growth. An effective marketer can go to sleep at night knowing that they have made a dent in the universe.
Job Demand/Job Security
Although marketing often does get cut in a recession (which is usually a mistake because marketing is a revenue generator) there is currently strong demand across the country for online marketers like SEO specialists. According to Monster.com, “In 2012, leading-edge Internet technologies will again be a leading generator of marketing jobs.” Additionally, marketers are being asked to manage the rapidly growing number of social networks and new marketing tools like remarketing and blogging. It is difficult to remove or replace someone who is managing so many important aspects of a business.
Are there any additional reasons why you think a marketing career is awesome? Please share them in the comments below.
Charles Sipe is an online marketer and SEO Specialist in Seattle and Executive Editor of Cool Marketing Stuff. You can follow him on Twitter at @charlessipe