JKR is a marketing design firm from the UK that has worked with brands like Guinness, Mars, and Molton Brown. They have put together a book of their past year’s blog posts on marketing design titled Is Brad Pitt a fishfinger and approached me to give away some copies. I think it is a smart idea for serious bloggers to put their blog into a book format so that they can spread their ideas through a different medium. I would be willing to buy a book of a year of blog posts from my favorite marketing blogs like Seth Godin’s blog or the Brand Strategy Insider blog. If you create a lot of excellent content on your business blog, I think it’s a great idea to put that into a book and give it away to potential or existing clients.