Simply Business partnered with Distilled to create this infographic on Google AdWords. If you’re a small business diving head first into PPC or someone who wants to learn more about the process this step-by-step guide will lead you through the maze of Google AdWords.
Click image to open interactive version (via Simply Business)
The infographic is broken down into three sections:
Prepare Your Campaign
- First Steps – An introduction to Paid Search
- Key Concepts – An overview of Google Adwords
- Research – A complete guide to research your keywords & negative keywords
Set Up Your Account
- Sign Up for AdWords – Sign up for Google AdWords
- Set Up Your Campaigns – A complete walk through of the process
- Set Up Your Ad Groups – A guide on setting up groups and articles for guidance
- Tracking – Set up tracking for conversions, tagging, and cost data
- Billing – The final step in setting up your AdWords account
Optimize Your Account
- Optimization Tips – 16 articles to dive deeper into optimizing you AdWords account
Have any tips or PPC experience you’d like to share? Post them in the comments below.
About the author: James Daugherty is online marketeer living in Seattle