Age of Conversation Sequel

The Age of Conversation web collaboration project in which a community of authors write one page of a book on the topic of conversation. The proceeds go to charity and a sequel is currently in the works with more authors and more topics.

One of the marketing tactics that is being deployed is bum rush the charts. This is sort of a hybrid between word of mouth and PR. The authors encourage people to spread the word of a specific day in which they want you to buy the book on Amazon. If successful, the book will climb up the ranks of the best selling books with the goal to reach number one. Being number one in a category is often a very profitable marketing strategy, and this tactic aims to achieve it, at least for a short time.