How to Filter Link Opportunities with Open Site Explorer and Excel

Open Site Explorer is an extremely useful tool for finding out who links to a specific site. You can export your competitor’s link data and use Excel to filter the best link opportunities to the top. Like mining for gold, you often have to filter through a lot of worthless stuff to get to the … Read moreHow to Filter Link Opportunities with Open Site Explorer and Excel

20 Influential Marketers Share Their Best Productivity Hack

Marketers often work long hours to execute strategies that deliver results for their companies and to keep their skills current with the constantly changing industry. This can come at the cost of our well-being and happiness due to less time spent on things like exercise, socializing with friends and family, and memorable experiences. Increasing your … Read more20 Influential Marketers Share Their Best Productivity Hack

How to Target Different Audiences with Content Marketing

Determining a well-defined target market is the first step towards a successful marketing strategy. Ask yourself who is already interested in your product or service – as well as who might be – and you can attempt to address their needs (as well as reach your clearly defined marketing objectives) with specific content marketing. For … Read moreHow to Target Different Audiences with Content Marketing

Virtual Chief Marketing Officer Insights With Elizabeth Quintanilla

I recently had the privilege of interviewing Elizabeth Quintanilla, a marketing consultant and owner of EQ Consultant Group in Austin, Texas. She shared some valuable insights on her path to becoming a marketing consultant and ideas for using LinkedIn to help your career. What led you to choose marketing as your profession? What you are … Read moreVirtual Chief Marketing Officer Insights With Elizabeth Quintanilla

Derek Halpern Talk on Nonverbal Website Cues

Derek Halpern is the author of Social Triggers, a popular blog that shows how to use findings from academic research to be more effective in marketing and business. In this talk at Affiliate Summit, he discusses research that suggests ways to improve conversions on your website. Some key takeaways from the talk: -The British College … Read moreDerek Halpern Talk on Nonverbal Website Cues

20 Helpful Resources for Learning About Keyword Research

A successful campaign to increase valuable traffic to your website starts with understanding the right keywords that you want your website to rank for. Keyword research can help you determine what potential customers are searching for and uncover opportunities where your site can move up to the first page in search results. The following resources … Read more20 Helpful Resources for Learning About Keyword Research

Starting an Online Marketing Consultancy: Interview with Alex Avery

I recently had the chance to chat with Alex Avery, an online marketer who started his own SEO and web design consultancy, Webology Marketing in Seattle, Washington. In this interview he shares insights from his experience of starting an independent SEO business and things that have helped it grow. How did you get started in … Read moreStarting an Online Marketing Consultancy: Interview with Alex Avery