5 Marketing Takeaways from Brandwashed

What kind of behavior brought upon the notion of the Pepsi challenge? Did Pepsi suddenly get curious, wanting to battle with competitor Coke without prompt? No, Pepsi wanted to clean the ‘brandwashed’ associations residing in Coke drinkers’ heads. A number of consumers are ‘brandwashed,’ routinely seeking the same services and products, forming an allegiance to … Read more 5 Marketing Takeaways from Brandwashed

David Meerman Scott Talk on Inbound Marketing

David Meerman Scott, author of several successful marketing books including The New Rules of Marketing and PR and World Wide Rave, gave this talk about inbound marketing at the Inbound 2012 conference. Takeaways from the talk: -Hubspot generated a million dollars of business from the free tool, Website Grader. -Amanda Palmer fired her record label … Read more David Meerman Scott Talk on Inbound Marketing

4 Ways to Use Email Marketing to Boost Holiday Sales

The holidays present wonderful opportunities to email marketers. They give you another reason to connect with your subscribers at a time when offers and the promise of savings are more enticing than ever. If you have a product or service to promote, they can be an integral part of the strategy that helps you generate … Read more 4 Ways to Use Email Marketing to Boost Holiday Sales

5 Great Sales Books Every Marketer Should Read

A good marketer never stops improving and strives to keep up with the constant changes in the marketing landscape. That’s why a marketer should never stop honing their marketing and people skills. There’s such an overabundance of marketing books out there that sometimes it’s difficult to choose one that will be worth your time. Here’s … Read more 5 Great Sales Books Every Marketer Should Read

Confessions of a Content Marketer: Interview with Lauren Hall-Stigerts

I recently had the opportunity to interview Lauren Hall-Stigerts, a marketing consultant and founder of Marketing Gal, a marketing consultancy in Seattle, Washington. She shared her insights into what it is like to run a small business, tips for time management, and how she uses social media to develop relationships. Can you tell us about … Read more Confessions of a Content Marketer: Interview with Lauren Hall-Stigerts