Etymology of Strategy

In his book Marketing Warfare, Al Ries equates marketing to war. Marketers can’t just target their customers, they must attack their competition and be prepared to defend their turf from would be attackers at all times. The word strategy originally referred to military strategy. In ancient Athens, strategus was the highest ranking military commander and … Read more Etymology of Strategy

The 5 Forces Theory

Harvard Professor Michael Porter’s Five Forces is a great way to systematically consider the attractiveness of entering a given industry, in case you were not sure whether you should start that basement brewery you’ve been planning. Previously economists focused on consumer surplus, but Porter flipped this around to determine the attractiveness of an industry based … Read more The 5 Forces Theory