22 Immutable Laws

The 22 Immutable Laws of Marketing is a valuable read from the great minds of Al Ries and Jack Trout. It focuses on marketing strategy, especially branding. It is geared towards corporate strategy so the ideas are difficult to apply to smaller businesses, but it’s still very insightful marketing. The 5 Best Points…… 5. Find … Read more22 Immutable Laws

Be Great!

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins, is the greatest book about being great. Whenever I’m listening to a podcast and they ask the interviewee what they are reading, they always say “Good to Great”. So I picked it up and it was very interesting. The author, … Read moreBe Great!

Just Use Duct Tape!

If you haven’t heard of it already, The Duct Tape Marketing Blog is a tremendous resource for small businesses. The content is practical and insightful and very to the point. He also creates great podcasts where he interviews some of the biggest names in marketing. Here’s the 3 Best Pointers from The Duct Tape Marketing … Read moreJust Use Duct Tape!