12 Great Definitions of Marketing

“Getting someone, who has a need, to know, like and trust you.” -John Jantsch “The aim of marketing is to make selling superfluous.” -Peter Drucker “Marketing is about communicating true value and significance to your audience.”  –Ian Lurie “Marketing is telling a story about that value that resonates with people enough that they want to … Read more 12 Great Definitions of Marketing

From Reddit to Hipmunk: What We Can Learn From Steve Huffman

As a general career path, Steve Huffman has had it pretty sweet. He has some pretty impressive skills under his belt and some pretty impressive achievements, too. But as with any successful business man – it hasn’t been plain sailing. From his role as web developer and co-founder of Reddit, to the founder of new … Read more From Reddit to Hipmunk: What We Can Learn From Steve Huffman

Tony Hsieh Interviews Seth Godin

This is an excellent video of two of my favorite marketing book authors Tony Hsieh, who wrote Delivering Happiness and Seth Godin who has written several marketing classics like Purple Cow. They are also successful entrepreneurs who built Zappos and Squidoo into admired companies. Here are some of the takeaways from the interview: -Writing books … Read more Tony Hsieh Interviews Seth Godin

9 Resources for Writing Great Blog Headlines

Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web. Blogging by Numbers: How … Read more 9 Resources for Writing Great Blog Headlines

Insider Access to Distilled's Video Marketing Guide

If you haven’t considered video marketing, have you considered this: over 800 million unique users visit YouTube each month; over 4 billion hours of video are watched each month on YouTube; 72 hours of video are uploaded to YouTube every minute. Video is incredibly popular, and it’s crucial to take advantage of that if you’re … Read more Insider Access to Distilled's Video Marketing Guide

Video Interview on How to Get Traffic from Facebook Ads

This is a very informative interview with Victoria Gibson on Rise to the Top that describes how you can drive traffic to your site effectively through Facebook advertising. Key takeaways from the interview: -Facebook will lower your cost per click if your ad gets a lot of clicks. -You definitely need a Facebook page for … Read more Video Interview on How to Get Traffic from Facebook Ads