In sports the best marketing is winning. Marketing a mediocre or consistently bad team is tough. So when Appalachian State defeated Michigan in the upset of the decade in college football, they had a great opportunity to recruit students to their school. One of the advantages of winning football programs is that it attracts great demand for entry into undergraduate programs (read Beer and Circus). Unfortunately for Appalachian State, an old advertisement has been circulating YouTube, which has been described by the Walstreet Journal This Morning podcast as a karaoke style church video. The video puts doubts in prospects minds, reminding us that sub-par work lives never dies in the digital age.