There were several valuable marketing books that were published in 2011 that can help improve your marketing knowledge and skills or just provide some inspiration. Here are our picks for the best marketing books of 2011:
Enchantment
Guy Kawasaki wrote this modern version of How to Win Friends and Influence People and talks about how to get people to like you and how to enchant your customers.
We First
Simon Mainwaring’s well received book discusses how marketers can use social media to make the world a better place. He also writes frequently at his blog at Simonmainwaring.com
We Are All Weird
In We Are All Weird, Squidoo CEO and change agent, Seth Godin discusses how businesses can cater to the diverse interests and uniqueness of each individual rather than using mass marketing that clumps all consumers together.
The Thank You Economy
Gary Vaynerchuk’s enthusiastic book on social media will energize and inspire you while also providing good arguments for why social media matters.
Marketing White Belt
Christopher S. Penn found that many digital marketers haven’t received formal training on the fundamentals of marketing and set out to fill this need with his first book. If you are a fan of the Marketing Over Coffee, you can support the show by getting this book.
Search Engine Optimization Secrets
Danny Dover, who previously managed SEO for SEOMoz, provides deep insights on what is effective in SEO from his experience doing SEO on several successful internet properties like Yelp. This book also provides a helpful explanations of SEO principles and a guide to anyone interested in building a successful SEO consultancy including sample SEO audits.
Killing Giants
Stephen Denny’s book describes how to take on the market leader in an industry including how Method was able to carve out a nice niche in a category long dominated by giants like P&G and Unilever.
Zarrella’s Hierarchy of Contagiousness
Part of Seth Godin’s Domino Project, Dan Zarrella writes this short book about how social media works and how marketers can get the most value out of it.
The Lean Startup
While not specifically focused on marketing, Eric Ries shares a lot of great marketing advice for startups in his book. See 5 Marketing Lessons from Eric Ries and the Lean Startup.
No BS Social Media
Jason Falls is a sharp social media marketer and founder of the great social media blog Social Media Explorer. His book focuses on techniques to increase sales and profits with social media.
More interesting marketing book to consider:
Brandwashed
Martin Lindstrom, who has previously written about neuromarketing and subliminal messages, discusses how some marketers use psychological tricks and manipulation to get people to buy products.
Likeable Social Media
The Old Rules of Marketing are Dead
How to Market to People Not Like You
Convert!
Smarter, Faster, Cheaper
The End of Business As Usual
Outsmarting Google
See our favorite marketing books from previous years:
9 Best Marketing Books of 2010
Best Marketing Books of 2009
Top 10 Marketing Books of 2008
See all best marketing books
Did we miss any good marketing reads from 2011? Please leave a comment below.