Here are the best marketing books for 2009 listed in order of awesomeness:
1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah
Why and how to market your business online through inbound marketing rather than outbound marketing.
2.Free: The Future of a Radical Price by Chris Anderson
Can free be an effective marketing strategy? Anderson explores the history of free and how companies are using free as a winning strategy.
Makes a good argument for using social media and online marketing to market your business more effectively. Tons of excellent case studies to support the new methods of marketing.
Bob describes a new approach to marketing in which the marketing itself is valuable. Lots of great examples of companies doing meaningful marketing.
5. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith
Excellent book about how to use social media to build relationships with your customers and colleagues. Has been called the “How to Win Friends and Influence People” of social media.
6. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
The followup to the hit Web Analytics An Hour A Day. Kaushik is the thought leader on measuring online marketing and donates all of his proceeds from the books to charity.
7. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
Gary Vee is one of the most successful personal brands on the web and is one of the best success stories for social media marketing. His book is more motivational than tactical but there are a lot of great ideas too.
8. Linchpin: Are You Indispensable? by Seth Godin
Linchpin describes how to thrive in the new economy that has replaced the broken factory-work model. It is more of a success book, but there are great takeaways that can help you in your marketing or business career.
9. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
Lots of interesting studies and examples that describe ways to be more persuasive while providing insights into the way we think.
Other books of note:
Have any book recommendations to add to the list? Leave a comment!
Also see: Top 10 Marketing Books of 2008