Bob Gilbreath Talk on Meaningful Marketing

Bob Gilbreath, author of The Next Evolution of Marketing, gave a great talk at Google on marketing that adds value to people’s lives. His book which was written a couple years ago, is a valuable read for marketers.

Key Takeaways from the talk:
-People don’t like advertising but they do want information about brands.
-Advertisers have overwhelmed people with junk and interruptions.
-A lot of work that marketers do is more valuable for marketers than customers.
-Anytime you let consumers make the brand their own, it creates a much deeper connection (example: customized M&Ms).
-Charmin created an app to help people find public restrooms.
-Scaling marketing is going away, but there is an opportunity to send focused messages to smaller audiences.
-Is your marketing itself adding value to people’s lives?