While most deodorants usually try to communicate that their product makes you stink less, Axe took a completely different route by positioning their deodorant body spray to improve success with women. Axe, a brand of Unilever, created a need for male perfume and their marketing has successfully spread the idea across multiple countries. The ads … Read more BomChickaWahWah

Most Annoying Ads

A great episode of Podtini this week discusses a study that found which where ads annoy us the most and where they seem more acceptable. The study was conducted by Arbitron. Ad Location / Percent Who Found Ads Acceptable Movie Theater (53%)TV (46%)DVDs (36%)Internet (18%) This study shows that movie theater ads annoyed people least … Read more Most Annoying Ads

Check out this video collection of some of the world’s funniest ads. In the Tivo age, humor is one way to catch the attention of an overexposed and busy audience. People want to listen to your message if it is valuable to them, and everyone loves to laugh. Just make sure that the message … Read more