Tony Hsieh Talk on Brand Building

This is an excellent talk by Tony Hsieh at Stanford Business School from 2010 which discusses Zappos’ unique approach to marketing and branding. Key Takeaways from the talk: -If you visit Las Vegas, Zappos will pick you up from the airport, give you a tour of their headquarters, and drop you off at your hotel … Read more

Cool Blog Branding

Even though blogs are a great way to communicate with your customers and gain an online presence, most companies still don’t have a blog. Executives may be afraid that they can be criticized internally for not playing it safe or they may be resistant to changing their marketing practices that have always worked in the … Read more