Resources and Tools for Online Marketers
Happiness research, also known as positive psychology, has grown rapidly as an area of academic study in recent decades, resulting in some fascinating findings about what can influence our level of happiness. These findings suggest that certain decisions like whether to get married, moving to the suburbs, or choosing a high paying job can have … Read more
Understanding the important concepts in psychology can help marketers better understand how their customers think and how this affects their decisions. In his books Predictably Irrational and The Upside of Irrationality, Dan Ariely focuses on our tendency to make decisions that seem irrational. Many economists believe that individuals decisions are based on the rational choice, … Read more
Time is something that I think marketers often ignore or take for granted. Many marketers continue to push out a flood of messages through various channels like television, newspapers, and email although consumers do not have the time to receive these messages. Additionally consumers often will choose saving time over the added benefit of switching … Read more
This is a great presentation by Scott Berkun, who is the author of the book Confessions of a Public Speaker. The talk which is titled “How to Call BS on a Social Media Guru” makes some interesting points about marketing and cognitive bias. SMC Seattle May Event: How to Call BS on a Social Media … Read more
