Agile Software Methodology for Marketers

If you’ve been working anywhere near the tech world over the past decade, you probably have at least a vague sense of what the term agile software methodology means. Developed originally as a way to move developers away from clunky, time-consuming waterfall management methods, this technique has jumped the industry divides in recent years, adopted … Read more

5 Reasons to Use Clicky Analytics

The following article is a guest post by Steve Rendell. Before I start this blog post, let me just be clear, I am a huge fan of Google Analytics, I think it is a superb tool,but, recently I have been thinking more and more about the idiom “Don’t put all your eggs in one basket” … Read more

5 Qualities of Highly Effective Marketers

The following article is a guest article by Rachel Hyun Kim. Have you ever considered a career in marketing? For people-oriented, outgoing individuals, marketing may appear like a natural career choice. However, this field requires more than a can-do attitude and an affinity for social media; marketers often share certain personality traits that help them … Read more

5 Useful Tools for Managing Email Marketing

Email is, without a doubt, the fastest, easiest, most cost-effective way to reach your customers. Deciding to use email for your marketing efforts is the easy part. But the next decision becomes a little more challenging: How do you manage your email marketing efforts? Before you decide what’s best for you, you’ll need to take … Read more

How to Market Your Business on Google Plus

The following is a guest article by Sharon Shapiro. Social media is an essential marketing tool for any business these days, and as of recently a new Google-powered social network has entered the scene. Google+, which recently became available to Google Apps users, allows businesses to create pages. Through this social network, your business can … Read more