5 Reasons “America’s Got Talent” for Marketing

It’s shallow, silly, self-serving and at times, just plain tasteless. No wonder TV fans can’t get enough of America’s Got Talent. And with 15 million viewers tuning in to watch this year’s season premiere of “AGT” —it’s clear that advertisers are equally enthralled. How did an overblown talent show garner this kind of clout and … Read more5 Reasons “America’s Got Talent” for Marketing

Marketing Lessons from the 4-Hour Workweek

The following article is a guest post by Marc McDermott. The 4-Hour Workweek, by Timothy Ferris, introduces a whole new concept in time planning and the ways work affects people’s lifestyles. Author Tim Ferris has mastered the art of combining powerful principles for economizing on time with outsourcing to arrive at an extremely short, while … Read moreMarketing Lessons from the 4-Hour Workweek

5 Reasons You Should Keep Your Online Marketing Budget Intact

The following article is a guest post by Matt Krautstrunk from Resource Nation. When faced with budgetary constraints, it seems there are two trains of thought in small business. The first one believes that cutting marketing budgets where ROI isn’t met poses no long term consequences. You may hear a business executive from this company … Read more5 Reasons You Should Keep Your Online Marketing Budget Intact

Context is Everything: The Power of Your Tagline Depends Largely on the Surrounding Wordscape

The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines for a living, I’m going to make it in relation to taglines. Let me start out by saying . . … Read moreContext is Everything: The Power of Your Tagline Depends Largely on the Surrounding Wordscape

Content Marketing in the Digital Age: Six Pixels of Separation Book Review

The following article is a guest post by Brett Alan. In a world where Internet marketing advice becomes obsolete in a matter of weeks, it’s rare to find a book with marketing insights and tactics that are as relevant and effective today as when they were first published nearly two years ago. Books about online … Read moreContent Marketing in the Digital Age: Six Pixels of Separation Book Review

Marketing Should Be First When Starting a Business

The following article is a guest post by Bryan Cochand, a freelance writer for Adobe. As an entrepreneur with a risk-taking spirit, you’ve begun the steps to start your own business. However, before you get too far in the process, start to think about and make plans for marketing your business. Going through this process … Read moreMarketing Should Be First When Starting a Business

Why Free Stuff is the Key to Customer Satisfaction

Mike Essex is the author of Free Stuff Everyday, a guide on how customers can get free stuff, and a search specialist at Digital Marketing Agency, Impact Media. In the following guest post, he talks about how brands can improve their customer satisfaction simply by giving their products away. Whether you are working on a … Read moreWhy Free Stuff is the Key to Customer Satisfaction