Transparency Is Key When Handling A PR Crisis

The following article is a guest post by Josaline Cuesta. At a time when government is disappointing its constituents and big corporations are losing trust, you may wonder how businesses can overcome the negative views of the public. How does one prove to the public that they are a trustworthy company, or have a dependable … Read more

5 Reasons “America’s Got Talent” for Marketing

It’s shallow, silly, self-serving and at times, just plain tasteless. No wonder TV fans can’t get enough of America’s Got Talent. And with 15 million viewers tuning in to watch this year’s season premiere of “AGT” —it’s clear that advertisers are equally enthralled. How did an overblown talent show garner this kind of clout and … Read more

Why You Can Still Learn SEO From A Book

The following article is a guest post by Alan Grainger. When you’re first starting out on a career in SEO there is a plethora of information out there for those who are eager to learn the tips and tricks of the trade. Given the fast moving nature of the SEO world, many resources are available … Read more

10 Top Marketing News Sites

Advertising Age – Hosting a variety of marketing and media news topics, this is the place for marketing professionals to find out what’s happening in the advertising industry. This site offers its readers a variety of blogs, columns, global marketing news, marketing news topics related to Hispanic marketing, CMO strategy, and current trends in media … Read more