How to Influence Online Behavior: The Smarter Screen

The Smarter Screen is a new book about influencing people’s behavior while they are spending several hours a day staring at screens.

Author Shlomo Benartzi is a professor at UCLA’s Anderson School of Management and has applied behavioral economics to help Americans increase their savings rates with Richard Thaler.

Benartzi writes, “My hope is that we can use the scale of technology to bring more fixes to more people in far less time. In order to take advantage of these digital nudges, I believe we need to tailer them for our new online environment. Although we like to pretend that our brain isn’t altered by technology, new evidence suggests that these splendid inventions are shifting the patterns of our behavior in all sort of subtle ways. What’s more, these shifts are often predictable, allowing us to anticipate how people will act on a device, and how they will respond to our interventions.”

In the book he discusses how people’s behavior differs online. For instance you are more likely to add bacon to your pizza if you order online and you’re likely to overvalue a product you are considering if shopping with a touch screen device. He also discusses how you are more likely to choose a product if it is in a screen “hotspot”, even if there is a better option available and how online viewing affects memory.

You can learn more about the book at Amazon. The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior is available in hardcover.

Listen to 20 Seth Godin Interviews in One Place

If you are a fan of Seth Godin’s work, you may appreciate this curation of 20 audio interviews. Click on a play button to start receiving a heavy dose of insights and ideas that challenge the status quo (the interview should load after you click the play button).

Gape Into The Void: Podcast Episode 9 with Seth Godin Gaping Void

Flying Closer to the Sun with Seth Godin The Unmistakable Creative

AC #132: Seth Godin on ‘Tribes’ Accidental Creative

STARVE027 – Seth Godin – Go Make A Ruckus! Starve the Doubts

Seth Godin – You Cannot Measure Success with a Bank Balance Eventual Millionaire

43: Seth Godin Entrepreneur on Fire

SPOS #340 – Flying High Again With Seth Godin Twist Image

Seth Godin on Choices Work Talk Show

You can’t make ‘Art’ if you are not willing to fail – Interview with Seth Godin on The Icarus Deception Adrian Swinscoe

Funding the Dream on Kickstarter Ep 63 with Seth Godin The Game Whisperer

43 Folders – Interview with “Linchpin” author, Seth Godin 43 Folders

Seth Godin on Blogging, Business Books, and Creating Content that Matters Copyblogger

#143 – Show #57 Seth Godin on Linchpins and Startups The Startup Success Podcast

Interview with Seth Godin: Podcast 31 The Driven Business

ETG Podcast: Episode 1 Ending the Grind

An Agent of Change (Seth Godin) Giant Robots Smashing into other Giant Robots Podcast

Special Interview with Seth Godin Marketing Over Coffee

Talking Linchpin with Seth Godin Duct Tape Marketing

We Are All Artists Now Duct Tape Marketing

This Might Not Work: A Conversation with Seth Godin About Art Goins Writer

On the Future of Books: A Discussion with Seth Godin Zen Habits

You will probably need one of the following browsers to play the MP3 with the HTML5 audio player: Chrome 6+, IE 9+, or Safari 5+. Alternatively you can follow the link to the original interview source.

Seth Godin’s books to check out:





Creative commons photo by Simone Brunozzi

5 Marketing Takeaways from Brandwashed

What kind of behavior brought upon the notion of the Pepsi challenge? Did Pepsi suddenly get curious, wanting to battle with competitor Coke without prompt? No, Pepsi wanted to clean the ‘brandwashed’ associations residing in Coke drinkers’ heads.

A number of consumers are ‘brandwashed,’ routinely seeking the same services and products, forming an allegiance to particular brands. Is it just consumerism running its natural course, or is it a part of the larger, marketing plan of brands?

Martin Lindstrom, author of Brandwashed, thinks the cycle of consumerism is purposeful, having worked for major brands like McDonald’s, Pepsi, and Nokia. In his book, Martin gives readers a view into branding insights, exercised by major suppliers.

Start Young

Like with developing skills and honing talents, advertisers start early, seeking to make impressions in young people. The same person who loved their McDonald’s happy meal as a kid is likely to do the same for their children one day, continuing as a consumer of the brand throughout their life and making impressions on others along the way.

Lindstrom encourages brands to think beyond one-off purchases, making consumers true brand advocates and ensuring they come back again, forming a lifelong buying habit. What does your brand do to attract the younger generation, those who grow to be dollar-spending consumers.

Stroke the Ego

Sigmund Freud, in his exploration of the human psyche, identifies three major components of the ego – the id, the ego, and the superego. The id is the ‘childish’ or irrational part of our egos.

While adults often exercise maturity and restraint from primal urges, Lindstrom mentions advertisers use primal urges (such as sexual attraction) in marketing campaigns, thus the notion, “sex sells.” 80% of teen girls mention shopping as a hobby. Feeling attractive and getting attention is on any teen’s list, and advertisers know how to prod primal and generally-held human urges.

Reference Heydays

Notice how people of varying generations debate about music. Debaters often believe the sounds respective of their younger years or heyday as superior to others. Lindstrom relays that advertisers seek to develop associations to good memories, such as those in one’s childhood or teen years.

Consider the Hershey’s brand, producing special wrapping and products for various holidays, such as Christmas and Valentine’s Day. Nostalgia stirs good emotions, emotions advertisers hope extend to include products and services too.

Be Social

What are some of the funniest things you’ve seen on YouTube this year? Most people gain word about viral or well-shared content through peers. Lindstrom instructs viral marketing as a major weapon of branding campaigns.

One of Pepsi’s recent viral triumphs blurs the line between reality and fiction, turning a disguised NBA star into a seemingly un-athletic and elderly man for an entertaining and well-shared video series. While billboards and magazine ads make impressions, stronger ones are created by social sharing.

Express Urgency

You can save 50% on that car, but you need to act now! New members get a free iPod while supplies last! Delivery is free to the first 200 callers! All of these ad messages express urgency, as if the viewer is missing out or something bad will happen if they don’t react.

Lindstrom mentions the creation of paranoia as a selling tactic, compelling consumers to make quick decisions when faced with impending embarrassment, failure, or doom. If you don’t buy deodorant, you’ll smell. If you don’t go to the dentist, you’ll get tooth decay. If you don’t buy diet foods, you’ll get fat. If the initial thought of purchasing isn’t enough to entice consumers, brands insert levels of urgency and paranoia, introducing negative associations to not buying respective products and services.

Matthew Rayfield is business marketing consultant. He has a penchant for business websites and enjoys passing on his expertise through blogging. Visit InvenioMarketing.com for more ideas.

5 Great Sales Books Every Marketer Should Read

A good marketer never stops improving and strives to keep up with the constant changes in the marketing landscape. That’s why a marketer should never stop honing their marketing and people skills. There’s such an overabundance of marketing books out there that sometimes it’s difficult to choose one that will be worth your time. Here’s a list of 5 must-read sales books for marketers.

The Power of Habit by Charles Duhigg
You can’t teach an old dog new tricks. Actually, that’s not true, and The Power of Habit proves it. Human nature has a lot of potential to transform for the better, and the book shows marketers how to study habits, recognize patterns in human behavior, and use their findings to market their products effectively. The author, Charles Duhigg, is a New York Times reporter who studies habits and how marketers use them to their advantage. He has learned that understanding habits and patterns is one of the most important things a marketer could learn.

Never Eat Alone by Keith Ferrazzi
It’s all about who you know. Keith Ferrazzi, a consultant and teacher to market leaders, discovered that early on in life. He found that highly successful people utilize the power of relationships to get ahead in life. In the book, Ferrazzi addresses the social strategies used by some of the most prominent figures in history, ranging from Bill Clinton to the Dalai Lama. He also explains how important it is to give back, constantly stay in touch with those in your social circle, and remain visible by never eating alone.

Little Red Book of Selling by Jeffrey Gitomer
Jeffrey Gitomer is a well-known straight-shooting sales writer who tells as it is. That’s why his book is thin. It’s described as “short, sweet, and to the point.” It’s chock full of straight-to-the-point advice on how to sell. In it, Gitomer says that the single most important aspect of sales is figuring out why people buy.

Getting to Yes by Roger Fisher and William Ury
A huge part of sales and marketing is negotiation, and it may become complicated and messy at times. That’s why Roger Fisher, one of the co-founders of the Program on Negotiation at Harvard Law School, came up with a simple five-step system for how to behave in negotiations. In the book, he points out that negotiations should be focused on each party’s interests rather than position. This is a very valuable lesson for marketers who want to figure out what each party really wants.

The Seven Habits of Highly Effective People by Stephen Covey
The more effective a marketer is, the more successful he gets at his job. This book is authored by the late Stephen R. Covey, an author, educator, businessman, and keynote speaker who believed that a person with the right principles would perform better in life. He offers tips on increasing productivity, improving time management, achieving a positive attitude, and acting proactively. Seasoned marketers and rising marketers alike should read this book to improve their perception and interpretation of how the world works.

Have you read any of those books? If so, what kinds of personal insights have you gained? Do you have suggestions of other sales books you like? Leave them in the comments below.

Robert Hartline, is the founder of Call Proof, LLC. Call Proof helps B2B sales teams manage their customers in a sales activity reporting system without everything you hate in a CRM.

Top 5 Social Media Marketing Books of 2011

Social media has become a mainstream force that all businesses must now understand and utilize. The transition from more controlled and traditional marketing techniques to the new and sometimes confusing world of social media marketing can be difficult. There are a number of books published in 2011 that can help any type of business understand and implement social media marketing.

The New Relationship Marketing: How to Build A Large, Loyal, Profitable Network Using The
Social Web
by Mari Smith

This is an essential book that provides an overview of social media for businesses and marketing professionals. This includes how the websites work, how users interact with them and the etiquette that should be adhered to in order to remain relevant and acceptable to customers. The book also includes information about the advertising and business sides of social media sites that can be directly utilized in a marketing campaign.

Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be
Generally Amazing On Facebook
by Dave Kerpen

This best-selling book describes a number of techniques to use and pitfalls to avoid when working through social media. It describes what users are looking for and what they are look at when using a social media website. The book helps businesses that are just starting to employ social website marketing and to understand the process and the target audience.

Groundswell, Expanded And Revised Edition: Winning In A World Transformed By Social
Technologies
by Charlene Li

This book is written for companies that have had difficulty understanding or implementing marketing strategies that involve social media websites. The writer provides an overview the current technologies and gives detailed examples that describe how to move from traditional models of thinking into new dynamic models that incorporate emerging technologies. Methods for repairing your online reputation or establishing a new online reputation are described. It even includes a section on how to create marketing plans that can change as social environments and technologies shift.

Social Media ROI: Managing And Measuring Social Media Efforts In Your Organization by Olivier
Blanchard

Calculating the return on investment (ROI) of a marketing effort is important for any long-term business plan. This is a very detailed text that is not always easy to read. The author covers how to merge business plans with social media. Techniques are also described that can allow marketers to start to bend social media websites in order to accommodate specific brand requirements or sales goals.

Social Marketing To The Business Customer: Listen To Your B2B Market, Generate Major Account
Leads, And Build Client Relationships
by Paul Gillin

This book addresses the distinct issues that surround establishing business-to-business marketing efforts through social media. The differences between impulsive social purchasing and more calculated business purchasing are described. The author shows how to create a professional and effective business presence online that can attract other companies based on real value and not advertising gimmicks.

The focus of many social media marketing books is to provide a guide into an evolving world where corporations and many marketing specialists have not had an effective presence. Much of the understanding of social media marketing involves identifying the cultural trends and technological subtleties that currently exist. These books can help to decipher the behavior of customers while relating new concepts to traditional marketing techniques.

This guest post was written by Sam Peters, who is an avid blogger and contributor at Online Rep Management, a service for those with trouble with their online reputation.

The 5 Most Valuable Books in My Marketing Career

When I was still a little girl, one of the things I would get every year for Christmas was a pile of books as high as I was. I was a picky eater, so my parents, in their vast interest to get me to eat properly, would tell me to “clean my plate” so I would grow, and get more books.

I’m still an avid reader but my attitude towards eating has changed! Fortunately I’ve been able to pursue my love of reading even more readily, facilitated by the advent of the ebook reader. I am hearing more and more complaints though about the lack of thought provoking business books, something I have found as well. So, in an attempt to provide some help to the people out there looking for a solid book, here are the 5 books that shaped me most in my career.

1. Freakonomics, A Rogue Economist Explores the Hidden Side of Everything, by Steven D Levitt and Stephen J Dubner.

This book encourages you to look beyond common wisdom and academics, to ask, with an open mind, the right questions to uncover life’s mysteries. It helped me think outside of the box, challenging evergreen truths, and combining data analysis with input from people.

2. Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz.

In 2008, Howard Schultz decided to “pull a Steve Jobs”, returning as CEO of Starbucks after 8 years of absence. His goal was to help the company return to it’s core values. He ended up achieving profitability during one of the worst economical crises in history. I was the GM of a business servicing the financial industry in those days, and the book showed me that I wasn’t the only one with all my doubts and my fears. It also showed me that it was possible to navigate the recession, preserve and grow the business, while still maintaining my human values.

3. Inbound Marketing: Get Found Using Google, Social Media, and Blogs, by Brian Halligan and Dharmesh Shah.

Marketing has gone through tremendous change over the last 3 to 5 years, driven by the arrival and use of new technologies by consumers. This is a solid book for anyone trying to make sense of internet marketing, and the onslaught of technology.

4. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, by Ann Handley and CC Chapman.

This book, combined with the previous one, shaped my understanding on how online marketing helps you get found, and content marketing determines what happens once you are found. Online and Content Marketing go hand in hand, and you really can’t design a marketing strategy without addressing at least these two components.

5. Steve Jobs, by Walter Isaacson.

A lot has been said about Steve Jobs, most of it coming down to how genius he was, but impossible to work for. My big epiphany reading this book was that although dysfunctional behavior is not OK for a leader, he was consistently dysfunctional, thus providing a stable environment for his people to work and thrive within. My big lesson was that if you are consistent in your behavior as a leader, no matter how bad it is, your people can rise to the occasion. If you are inconsistent and unpredictable,processes and people will start breaking down

Katleen Richardson is the President of Marketing AdvantEdge Katleen Richardson and is an experienced leader who builds integrated strategies combining research, data analysis and creative thinking. She has delivered successful solutions for the publishing, financial and telecommunications industries, as well as for conference and training companies, and professional associations. Her approach is to design customer focused, cost-effective solutions based on cross functional collaboration and results-based metrics.

Review and Takeaways from Search Engine Optimization Secrets

seo secrets bookIf you are looking to develop advanced knowledge in the area of search engine optimization, Search Engine Optimization Secrets is one of the best books you can read. It is written by Danny Dover who has helped companies like SEOMoz and Yelp achieve great results in search engine rankings and this book explains the important things he learned working on SEO for large companies. Danny is extremely transparent and open in sharing what has been effective for the clients that he has helped and provides a lot of practical tips and insights.

The book is intended for an intermediate or advanced audience, so if you are new to SEO, you might want to read The Art of SEO or Marketing in the Age of Google first. If you are in the SEO field, there are a lot of great ideas that you can learn from this book to help your clients or your employer. Here are some of the main takeaways that I found really helpful.

Links Can Solve Most SEO Problems
Dover emphasizes the importance of links in SEO and points out that many SEO issues can be overcome by gaining more links. The SEO experts at SEOMoz estimated that about 70% of Google’s ranking algorithm has to do with links, so it is a good idea to focus a significant amount of effort on this part of SEO.

Every Page Should Be Linkworthy
Dover argues that each page on your site should be able to earn links. Adding content should add to the site’s linkjuice rather than dilute it. “Content for content’s sake is a waste of resources and a distraction for users.”

Realize that Category Pages Have A High Chance of Ranking
Category pages can provide your best shot of ranking well for a competitive phrase because linkjuice is flowing from the homepage and usually from a lot of children pages.

Disable Your Browser’s JavaScript When Reviewing A Site
Since search engines are not as effective at crawling JavaScript, disabling it on your browser can help you determine if there may be accessibility issues on a given site. Setting your user-agent to Googlebot can help detect any possible cloaking issues on a site.

Consider Buying Your Competing Websites
Roughly 90% of clicks go to the first three results, so if you are #3 for a keyword phrase and buy the sites that own the first two spots, you can get about 90% of the traffic for that keyword phrase.

Use Meta Robots to Block Pages From Engines
Meta Robots (noindex,follow) is a better option than robots.txt files because it ensures that pages are not included in the index and still pass linkjuice to other pages.

Pick up a copy of Search Engine Optimization Secrets by Danny Dover to learn more great tips. You can also check out our previous interview with Danny Dover.

10 Best Marketing Books of 2011

There were several valuable marketing books that were published in 2011 that can help improve your marketing knowledge and skills or just provide some inspiration. Here are our picks for the best marketing books of 2011:

Enchantment
enchantment bookGuy Kawasaki wrote this modern version of How to Win Friends and Influence People and talks about how to get people to like you and how to enchant your customers.

We First
Simon Mainwaring’s well received book discusses how marketers can use social media to make the world a better place. He also writes frequently at his blog at Simonmainwaring.com

We Are All Weird
In We Are All Weird, Squidoo CEO and change agent, Seth Godin discusses how businesses can cater to the diverse interests and uniqueness of each individual rather than using mass marketing that clumps all consumers together.

The Thank You Economy
Gary Vaynerchuk’s enthusiastic book on social media will energize and inspire you while also providing good arguments for why social media matters.

Marketing White Belt
Christopher S. Penn found that many digital marketers haven’t received formal training on the fundamentals of marketing and set out to fill this need with his first book. If you are a fan of the Marketing Over Coffee, you can support the show by getting this book.

Search Engine Optimization Secrets
Danny Dover, who previously managed SEO for SEOMoz, provides deep insights on what is effective in SEO from his experience doing SEO on several successful internet properties like Yelp. This book also provides a helpful explanations of SEO principles and a guide to anyone interested in building a successful SEO consultancy including sample SEO audits.

Killing Giants
Stephen Denny’s book describes how to take on the market leader in an industry including how Method was able to carve out a nice niche in a category long dominated by giants like P&G and Unilever.

Zarrella’s Hierarchy of Contagiousness
Part of Seth Godin’s Domino Project, Dan Zarrella writes this short book about how social media works and how marketers can get the most value out of it.

The Lean Startup
While not specifically focused on marketing, Eric Ries shares a lot of great marketing advice for startups in his book. See 5 Marketing Lessons from Eric Ries and the Lean Startup.

No BS Social Media
Jason Falls is a sharp social media marketer and founder of the great social media blog Social Media Explorer. His book focuses on techniques to increase sales and profits with social media.

More interesting marketing book to consider:

Brandwashed
Martin Lindstrom, who has previously written about neuromarketing and subliminal messages, discusses how some marketers use psychological tricks and manipulation to get people to buy products.

Likeable Social Media by Dave Kerpen

The Old Rules of Marketing are Dead by Timothy R. Pearson

How to Market to People Not Like You by Kelly McDonald

Convert! by Ben Hunt

Smarter, Faster, Cheaper by David Sitemen Garland

The End of Business As Usual by Brian Solis

Outsmarting Google by Evan Bailyn and Bradley Bailyn

See our favorite marketing books from previous years:
9 Best Marketing Books of 2010
Best Marketing Books of 2009
Top 10 Marketing Books of 2008
See all best marketing books

Did we miss any good marketing reads from 2011? Please leave a comment below.

Top Books for Getting Started With Social Media Marketing

The following article is a guest post by Christine Connor.

new rules of marketingMany marketers agree that social media forms one of the most important and powerful components of any successful marketing strategy. That being said, it is far from the easiest proverbial ‘nut’ to crack and those really looking to be successful would do well to invest in the help of a seasoned mentor. There is a staggering amount of help out there and some vital lessons to learn, requiring no more than a little time spent in the company of the right literature. Needless to say, one on one advice is far from the most affordable commodity, making a good read the best and most accessible option by far.

Of course, it has to be pointed out that in the world of SEO and marketing, the best practices today might be entirely useless tomorrow, therefore the following rundown of some of the best books currently doing the rounds are indeed worthy of their status, though only if used in the current state of play:

Social Media Marketing: An Hour a Day by Dave Evans

A firm favorite among professional and amateur circles alike, this is certainly a contender for the very best of the bunch by anybody’s reckoning. Where most other books of a similar nature concentrate on the things that are run personally, such as the advantages of using social media instead of blogging for example, this is much more focused and concentrated on actual social media tactics. Indeed, the only real complaint with the book is that fact that it doesn’t really live up to its title – as the hour a day in question is not actually spent with the book, but practicing what the book teaches.

The Social Media Bible by Lon Safko

On optimistic title if ever there was one, this particular book might not fully live up to its claims for being a full on bible on the subject but is still a truly excellent choice for a comprehensive introduction to the concept and integral elements of social media optimization. Essentially, the main reason for casting doubt on the title is the fact that the book might be a little too broad based to live up to its claims.

The author spends some time talking about the history of the internet and introduces a number of elements and subjects that are not essentially related to the subject of social media. For example, the CMS Joomla is brought up which is not entirely relevant to the central theme, at least if the reader is more concerned with Facebook, LinkedIn, Twitter and so on. Regardless however, the strategies and suggestions included are enormously helpful and show the reader exactly what to do, rather that simply telling them what they might wish to do.

The New Rules of Marketing and PR by David Meerman Scott

This is by far one of the top choices doing the rounds at the moment, offering a broad and comprehensive view on the internet and the way in which it has revolutionized the way in which the world does business. The social media inclusion is hugely helpful and has some great ideas, though the one criticism would have to be the fact that the specific ideas on how to make social media work are afforded modest detail. As an introduction to the subject however, a truly excellent choice.

Inbound Marketing by Brian Halligan

The simple and straightforward reason this book makes the shortlist is that a good deal of focus is put on one of the most important tools at the reader’s disposal – which is blogging. The book explains in simple and easily digestible terms how to begin a blog and the ways in which it can be useful to a business, though offers limited coverage of the other areas of social media.

Marketing to the Social Web by Larry Weber

Those looking for a good introduction to the world of social media should certainly consider this book an essential purchase, which serves as a basic guide to the fundamentals for anybody new to the subject. Of course, details are a little sketchy when it comes to the complicated specifics, but as a first-timer’s guide to the business,
there really is none better.

This guest post was written by Christine Connor, who writes about marketing and social media for Upack.

Marketing Lessons from the 4-Hour Workweek

The following article is a guest post by Marc McDermott.

The 4-Hour Workweek, by Timothy Ferris, introduces a whole new concept in time planning and the ways work affects people’s lifestyles. Author Tim Ferris has mastered the art of combining powerful principles for economizing on time with outsourcing to arrive at an extremely short, while at the same time highly lucrative, work week.

This book is a must for anyone who is interested in reducing the amount of time they spend working at a job and increasing their freedom to pursue their creative interests. The book is tailor made for people in the marketing field as well as many other lines of work. In a step by step and easy to understand way, Tim points out both the reasons for going for a much lighter work load and the ways in which this can be accomplished.

Attitude Shifts

The book discusses various attitude shifts that Tim has identified which apply a revolutionary new way of looking at work and time usage. A large part of creating a dream lifestyle is finding out the attitudinal factors that are keeping an individual in the daily grind. People make all kinds of assumptions that make a work filled and moderately productive life seem inevitable. Even individuals that are making enough money from the work they do are not happy in such a lifestyle. Ferris points out that a much realer measure of success is the amount of free time one has after the work is completed. In this sense, someone making a large salary by working long hours is less wealthy than someone working much shorter hours and making only moderately less money, but who has much more free time to pursue their interests.

The 80-20 Ratio

As an example of the types of principles the book discusses, Ferris describes a ratio that can be used to reduce the amount of work an individual has to do to accomplish a certain goal. The basic idea here is that, as a general rule, about 80% of real productivity comes from only about 20% of work that is undertaken by an individual. This means that the other 80% of the work most people are involved in yields little or no result and is essentially wasted time and energy. The key is to eliminate that wasted 80%. It is not hard to see how this frees up huge amounts of time while allowing for the same amount of productivity or accomplishment.

In marketing terms this would translate into time spent making sales efforts toward unresponsive leads and pursuing strategies that do not produce high conversion rates. The 20% of marketing efforts that do work can be singled out and expanded on (without significantly increasing the workload) and the wasted effort minimized or eliminated.

Outsourcing

Another area that Tim deals with extensively in the book is outsourcing. Outsourcing is made even easier these days by the internet. The book goes over a number of different ways in which outsourcing can be used to reduce someone’s workload to almost nothing. For a marketing professional, this might include outsourcing tasks like prospect generation, telemarketing, or web optimization to others to complete. Tim demonstrates just how to do this in a variety of easy ways.

Timothy Ferris’ book is a fascinating and refreshing journey into the possibilities of what he calls lifestyle design. Whether someone is involved in marketing or some other field, this book will open the reader’s eyes to all kinds of potentials and possibilities for achieving financial success while designing a much freer lifestyle. Read it!

Marc McDermott is the Marketing Manager at Merchant Express, a provider of merchant account services and payment processing technologies with a specialized approach to accepting credit cards, merchant bankcard processing and transaction processing services. He is a SEMPO Certified SEM Professional and Google Analytics Certified Individual.