Resources and Tools for Online Marketers
The Smarter Screen is a new book about influencing people’s behavior while they are spending several hours a day staring at screens. Author Shlomo Benartzi is a professor at UCLA’s Anderson School of Management and has applied behavioral economics to help Americans increase their savings rates with Richard Thaler. Benartzi writes, “My hope is that … Read more
If you are a fan of Seth Godin’s work, you may appreciate this curation of 20 audio interviews. Click on a play button to start receiving a heavy dose of insights and ideas that challenge the status quo (the interview should load after you click the play button). Gape Into The Void: Podcast Episode 9 … Read more
What kind of behavior brought upon the notion of the Pepsi challenge? Did Pepsi suddenly get curious, wanting to battle with competitor Coke without prompt? No, Pepsi wanted to clean the ‘brandwashed’ associations residing in Coke drinkers’ heads. A number of consumers are ‘brandwashed,’ routinely seeking the same services and products, forming an allegiance to … Read more
A good marketer never stops improving and strives to keep up with the constant changes in the marketing landscape. That’s why a marketer should never stop honing their marketing and people skills. There’s such an overabundance of marketing books out there that sometimes it’s difficult to choose one that will be worth your time. Here’s … Read more
Social media has become a mainstream force that all businesses must now understand and utilize. The transition from more controlled and traditional marketing techniques to the new and sometimes confusing world of social media marketing can be difficult. There are a number of books published in 2011 that can help any type of business understand … Read more
When I was still a little girl, one of the things I would get every year for Christmas was a pile of books as high as I was. I was a picky eater, so my parents, in their vast interest to get me to eat properly, would tell me to “clean my plate” so I … Read more
If you are looking to develop advanced knowledge in the area of search engine optimization, Search Engine Optimization Secrets is one of the best books you can read. It is written by Danny Dover who has helped companies like SEOMoz and Yelp achieve great results in search engine rankings and this book explains the important … Read more
There were several valuable marketing books that were published in 2011 that can help improve your marketing knowledge and skills or just provide some inspiration. Here are our picks for the best marketing books of 2011: Enchantment Guy Kawasaki wrote this modern version of How to Win Friends and Influence People and talks about how … Read more
The following article is a guest post by Christine Connor. Many marketers agree that social media forms one of the most important and powerful components of any successful marketing strategy. That being said, it is far from the easiest proverbial ‘nut’ to crack and those really looking to be successful would do well to invest … Read more
The following article is a guest post by Marc McDermott. The 4-Hour Workweek, by Timothy Ferris, introduces a whole new concept in time planning and the ways work affects people’s lifestyles. Author Tim Ferris has mastered the art of combining powerful principles for economizing on time with outsourcing to arrive at an extremely short, while … Read more