Marketing Lessons From Patagonia: Review of Let My People Go Surfing

The following article is a guest post by Jess Spate. Until quite recently, Yvon Chouinard’s name wasn’t well known outside of the extreme sports community. He was respected largely as a leader in the Yosemite National Park rock climbing scene during the ‘Golden Age’ of the 1960s and the blacksmith who created new rock climbing … Read moreMarketing Lessons From Patagonia: Review of Let My People Go Surfing

Where Starbucks' Marketing Went Wrong

In Howard Schultz’s book Onward, he talks about how Starbucks rebounded from troubling times that included hundreds of store closures and thousands of layoffs, to get back on track to growth and strong profits. Schultz who started out in marketing at Starbucks before buying the company from the original owners and shifting the business strategy … Read moreWhere Starbucks' Marketing Went Wrong

Content Marketing in the Digital Age: Six Pixels of Separation Book Review

The following article is a guest post by Brett Alan. In a world where Internet marketing advice becomes obsolete in a matter of weeks, it’s rare to find a book with marketing insights and tactics that are as relevant and effective today as when they were first published nearly two years ago. Books about online … Read moreContent Marketing in the Digital Age: Six Pixels of Separation Book Review

How to Leverage Content For Marketing Results: Takeaways From Content Rules

Creating remarkable content has been an important aspect of effective marketing for a long time, primarily in the form of major media advertising, but the recent rise of search engines have increased the importance of creating remarkable web content. Content Rules by CC Chapman and Ann Handley explain how to effectively create web content that … Read moreHow to Leverage Content For Marketing Results: Takeaways From Content Rules

Takeaways from Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead is a short and sweet book on a self-explanatory subject. The authors David Meerman Scott and Brian Halligan dissect how the Grateful Dead became one of the most successful touring bands of all-time, partly though unconventional marketing and business approaches that can be applied to modern marketing. Here are … Read moreTakeaways from Marketing Lessons from the Grateful Dead

5 Best SEO Books to Build Your SEO Skills

The following article from The Marketing Spark, provides 5 books that you can read to become knowledgeable on the hot topic of search engine optimization. Whether you want a comprehensive 700 page book that covers the tactics or a book that explains the high level strategy and why SEO is important, see the following recommendations. … Read more5 Best SEO Books to Build Your SEO Skills

A Concise Guide For Effective Branding: Branding Basics for Small Business

Branding Basics for Small Business by Maria Ross is a really good book on the important concepts of branding and will probably not get as much attention as it deserves because the title sounds like a text book. This book provides a good guide that outlines exactly how a small business can develop a strong … Read moreA Concise Guide For Effective Branding: Branding Basics for Small Business

Marketing In The Digital Age: Review of Net Profit

The following article is a guest post by Matthew Buckley. Overview: David Soskin’s internet business guide, Net Profit: How to Succeed in Digital Business, is in a minority amongst the many such books and how-to guides that have been published in recent years. This is because, rather than being written by a professional author or … Read moreMarketing In The Digital Age: Review of Net Profit