Breaking Down The Idea of ROI in Social Media

Jason mKey from Sparkplug Digital wrote an excellent review of Olivier Blanchard’s first book, Social Media ROI. With over 67,000 tweets and years of blog posts at The Brand Builder, Blanchard clearly believes in the value of social media and his book can help you present a strong case for using social media in business. … Read more

9 Best Marketing Books of 2010

2010 was a good year for marketing books even without perennial favorite Seth Godin who switched to the self-help category with Linchpin. I was able to read more marketing books this year thanks to the Kindle app for the iPod Touch which allowed me to have access to my digital library from anywhere. I think … Read more

Takeaways from Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead is a short and sweet book on a self-explanatory subject. The authors David Meerman Scott and Brian Halligan dissect how the Grateful Dead became one of the most successful touring bands of all-time, partly though unconventional marketing and business approaches that can be applied to modern marketing. Here are … Read more

5 Best SEO Books to Build Your SEO Skills

The following article from The Marketing Spark, provides 5 books that you can read to become knowledgeable on the hot topic of search engine optimization. Whether you want a comprehensive 700 page book that covers the tactics or a book that explains the high level strategy and why SEO is important, see the following recommendations. … Read more

Marketing In The Digital Age: Review of Net Profit

The following article is a guest post by Matthew Buckley. Overview: David Soskin’s internet business guide, Net Profit: How to Succeed in Digital Business, is in a minority amongst the many such books and how-to guides that have been published in recent years. This is because, rather than being written by a professional author or … Read more