Resources and Tools for Online Marketers
I think Word of Mouth Marketing by Andy Sernovitz is the best book on the topic of word of mouth. I recommend that all marketers pick up a copy to learn why word of mouth is one of the most effective marketing methods and several actions you can take to improve word of mouth of … Read more
Understanding the important concepts in psychology can help marketers better understand how their customers think and how this affects their decisions. In his books Predictably Irrational and The Upside of Irrationality, Dan Ariely focuses on our tendency to make decisions that seem irrational. Many economists believe that individuals decisions are based on the rational choice, … Read more
John Jantsch, the author of the excellent blog and podcast Duct Tape Marketing, explains how small businesses can create an effective referral generation system in The Referral Engine. Most business owners know that the referral is one of their biggest sources of new customers, but few actually have a system in place to generate referrals. … Read more
Time is something that I think marketers often ignore or take for granted. Many marketers continue to push out a flood of messages through various channels like television, newspapers, and email although consumers do not have the time to receive these messages. Additionally consumers often will choose saving time over the added benefit of switching … Read more
In Delivering Happiness, Zappos CEO Tony Hsieh describes his journey in building Link Exchange which sold for about $200 million and Zappos which was recently acquired by Amazon for about $1 billion. The book is written like an autobiography and is very honest and open. You learn some interesting things about him like how he … Read more
How do you make your company more open using social technologies? That is the challenge that Charlene Li discusses in her latest book Open Leadership. She discusses how social media can help organizations become more open and transparent and also share ideas more effectively within the company. She also discusses how to overcome the challenges … Read more
Rework is a great book from the founders of the successful web company 37 signals. I really like the contrarian ideas from the book like “how drug dealers get it right” because it is great to get a fresh perspective on business. I also like how Jason and David get straight to the point and … Read more
Prolific podcaster, writer, and all around nice guy, Joseph Jaffe recently released his third marketing book entitled Flip the Funnel. This book mainly focuses on the idea of flipping the sales funnel to focus marketing on existing customers. The reasoning for this shift in marketing strategy is sound: existing customers are far less expensive than … Read more
In Switch, Chip and Dan Heath describe a simple framework for getting people to change their behavior, a very relevant topic for marketers. Switch is a must read for marketers because many ideas in this book can help marketers be more effective at changing behavior. Whether your goal is to get more consumers to switch … Read more
The official list of authors has just been released for the upcoming book Age of Conversation 3. These brilliant individuals will be sharing their insights and ideas on marketing, social media, and the changing business landscape. The book is a collaboration of about 300 leading marketers, writers, and thinkers who each contribute 1 page to … Read more