Resources and Tools for Online Marketers
Linchpin is a very thought provoking book that describes how we must think differently about work to succeed in the new economy. Here are a few of the big ideas and my reflections on how this can be applied to marketing. The idea of repetitive hard work done to the specifications of a rule book … Read more
Here are the best marketing books for 2009 listed in order of awesomeness: 1. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah Why and how to market your business online through inbound marketing rather than outbound marketing. 2.Free: The Future of … Read more
Crush It! by Gary Vaynerchuk is a business book about how to be successful from Gary’s perspective. Gary Vaynerchuk has built one of the strongest personal brands on the internet with his successful Wine Library TV video show and a Twitter following of over 800,000 (@garyvee). If you haven’t heard Gary Vaynerchuk speak, prepare to … Read more
I am excited to be talking to Bob Gilbreath, author of The Next Evolution of Marketing which outlines a new approach to marketing called marketing with meaning. He has also worked as a brand manager for P&G where he was recognized by AdAge for his turn around of the Mr.Clean brand. He is currently Chief … Read more
In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called “marketing with meaning”, in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, like Nike’s social network for … Read more
The internet has fundamentally changed the relationship between companies and customers which means marketers need to take a different approach to marketing if they want to effectively grow revenues. One of these new approaches is to shift from outbound marketing (advertising, telesales, direct mail) to inbound marketing (search engine optimization, content generation, social media). A … Read more
The role of a marketer in today’s business environment has become significantly more complex than just a decade ago. The modern marketer is expected to understand traditional marketing strategy while also having the expertise to manage new marketing tools like search, mobile marketing, and social media. As a result of the rapid change in the … Read more
