If I Wrote the MBA program…

these would be on the course reading list. (Marketing Focus) All Marketers are Liars Seth GodinBlink Malcom Gladwell Blue Ocean Strategy W. Chan Kim, RenĂ©e MauborgneThe World is Flat Thomas Friedman Selling the Invisible Harry Beckwith Winning with People John Maxwell Leadership Challenge James Kouzes Never Eat Alone Keith FerrazziBuzz Marketing Mark Hughes Small is … Read moreIf I Wrote the MBA program…

Seth Strikes Back

In the highly enjoyable book Small is the New Big, Seth Godin strikes back against corporate America. In today’s world large companies are too conformed, too unauthentic, too uncaring, too conservative, and too used to the status quo, to paraphrase the book. Instead of a typical book format, Seth uses a blog like format, with … Read moreSeth Strikes Back