Cool Personal Branding

While it might not work for everyone, Scott Ginsberg has built a brand around the idea of wearing a name tag 24 hours a day, everyday. He was able to make himself completely approachable in a culture where people distrust and ignore strangers, just like how people distrust and ignore ads. I like his analogy of his name tag being a front porch that invites people in. Scott was able to get through to people with a unique and unconventional idea, just as it often takes a unique message to reach consumers.