10 Best Marketing Podcasts of 2009

Leo Laporte, one of the leading podcasters, recently stated that his podcast network, TWiT, brings in a profit of over $1 million a year, but said that podcasting is dead. He states that podcasts are just too hard for users because of the numerous steps that it takes to listen to a podcast. You have to find the good ones, download iTunes, subscribe to them, and then sync them to your iPod or MP3 player. Well, here’s my list of the best marketing podcasts, so you can skip the first step of finding great content.

Top 10 marketing podcasts of 2009

10. Six Pixels of Separation
9. Marketing Voices
8. The Brand Show
7. Across the Sound

6. The Advertising Show
Brad Forsythe and Ray Schilens host a weekly radio show covering advertising, media, marketing, sales and customer relations. They interview a guest each week including many interesting marketers and authors.

5. Power to the Small Business
Jay Ehret interviews marketers and small business owners with a focus on small business marketing.

4. Duct Tape Marketing Podcast
John Jantsch also interviews marketers, small business owners, and authors with a focus on small business.

3. Brand Fast Trackers
Brian Martin interviews successful marketers in the trenches such as CMOs and VPs of Marketing. I like that he asks guests if they have advice for marketers who would like to get to their position.

3. Hubspot TV
Karen Rubin and Mike Volpe host this humorous and educational video podcast on internet marketing. They cover recent marketing news and useful online marketing tips.

2. Marketing Over Coffee
Chris Penn and John Wall discuss interesting marketing issues and give practical marketing tips, recorded each week from a Boston area Dunkin’ Donuts.

1. The BeanCast
The BeanCast has emerged as the This Week in Tech for the marketing world. Bob Knorpp hosts a panel of great marketing thought leaders every week.

Podcast Graveyard

Last year’s number 1 marketing podcast, Podtini had a great run of 98 podcasts, but it looks as if it has died.

Cool Business Podcasts
This Week in Startups
Entreprenurial Thought Leaders
BusinessWeek Behind This Week’s Cover Story
Venture Voice
Harvard Business School Ideacast
The Engaging Brand
The Cranky Middle Manager
Wall Street Journal This Morning
APM Marketplace

If you have any suggestions for other great marketing or business podcasts let me know in the comments.

Photo credit http://www.flickr.com/photos/tanaka/ / CC BY 2.0

John Jantsch Discusses Twitter Tactics for Small Businesses (Audio)

If you are a marketer of small to medium businesses, John Jantsch is someone you ought to be paying close attention to. Jantsch practices what he preaches and has built one of the strongest brands in small business marketing. In this podcast he goes into depth on how small businesses can utilize Twitter to market better and grow their business.

Duct Tape Marketing Podcast website

Listen to Adtech Conference Presentations for Free

Adtech is a digital marketing conference held all over the country and all of their speakers presentations are available for download on their site for free. I wish more conferences did this. TED is one of the premier conferences in the country and that costs thousands to attend, but they give all of their content away for free on their website. On the Adtech site you can listen to presentations by the CMO of Kodak, panel discussions by experts in digital marketing, and a hundred other presentations.


Feature Interview

To listen to an outstanding interview on the changing marketing environment check out The Brand Fast-Trackers interview with David Verklin. David has extrodinary passion and enthusiasm for his field, which I’m sure has helped him become CEO of the largest media placement company.

Just a few of of the nuggets of marketing from the interview…

-There has been more change in the past few years in advertising than there has been in the past 60.

-The marketing mix of the future is like the tiles on your shower floor, there are many different pieces.

-We can’t let ads be preloaded on online videos because it disrupts the user experience.

-Aperture marketing is providing a highly relevant product at the optimal time and place, like selling umbrellas at the subway on a rainy day.

-Gaming is going to be huge. Mobile marketing is going to be huge.

-Curiosity, ethusiasm, and communication skills are keys to success in the agency business.

Definitely check out The Brand Fast-Trackers Podcast which has the best marketing interviews on the internet.

The Advertising Show

In my endless search for the best marketing content I came across The Advertising Show, a weekly radio show and podcast about marketing, hosted by Ron Finklestein and Brad Brad Forsythe. The Ad Show, which discusses all areas of marketing not just advertising, presents a lot of information and interesting commentary in a professional radio program format. The weakness are the interviews which sometimes feature unknown marketing authors who can ramble aimlessly in academic speak. With exception to the occasional sub-par guest, it’s really cool to find a well produced marketing centric radio program. I just added it to my links for best marketing podcasts.