Resources and Tools for Online Marketers
Every year, Moz brings together some of the most innovative and forward-thinking online marketers for three full days of presentations that are overflowing with insights and tips. Here are some of my key insights from Mozcon 2013. Become an Early Adopter to Get Disproportionate Rewards Darmesh Shah talked about how he was one of the … Read more
Determining a well-defined target market is the first step towards a successful marketing strategy. Ask yourself who is already interested in your product or service – as well as who might be – and you can attempt to address their needs (as well as reach your clearly defined marketing objectives) with specific content marketing. For … Read more
In a competitive economy, learning and knowing your target market like the back of your hand is essential to succeeding and differentiating yourself from competitors. The advantages of understanding how to learn about your target market and capitalize on it are many: Ability to relate with your customers and thus improve your marketing message Improved … Read more
The following article is a guest post by Jess Spate. Until quite recently, Yvon Chouinard’s name wasn’t well known outside of the extreme sports community. He was respected largely as a leader in the Yosemite National Park rock climbing scene during the ‘Golden Age’ of the 1960s and the blacksmith who created new rock climbing … Read more
The following article is a guest post by Bryan Cochand, a freelance writer for Adobe. As an entrepreneur with a risk-taking spirit, you’ve begun the steps to start your own business. However, before you get too far in the process, start to think about and make plans for marketing your business. Going through this process … Read more
This is a great presentation by Simon Sinek about how some organizations are able to achieve so much more than others with seemingly the same amount of resources. Why did no one buy Gateway’s flat screens or Dell’s MP3 players? The following video, which I think marketers should watch over and over, explains why. The … Read more
Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing. Here are the top 7 things marketers can learn from Apple. Create suspense around new products Apple is known for … Read more
I am excited to be talking to Bob Gilbreath, author of The Next Evolution of Marketing which outlines a new approach to marketing called marketing with meaning. He has also worked as a brand manager for P&G where he was recognized by AdAge for his turn around of the Mr.Clean brand. He is currently Chief … Read more
In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called “marketing with meaning”, in which marketing becomes a product or service in of itself that people choose to engage with. Gilbreath provides a ton of examples of how marketers can create marketing that is meaningful, like Nike’s social network for … Read more
