Resources and Tools for Online Marketers
Pat Flynn is the creator of the very popular podcast and blog Smart Passive Income and is an exceptional online marketer who has made a living from publishing niche websites and eBooks. The SPI podcast focuses primarily on interviews with lifestyle entrepreneurs who are making a living from successful online businesses and also covers online … Read more
Derek Halpern is the author of Social Triggers, a popular blog that shows how to use findings from academic research to be more effective in marketing and business. In this talk at Affiliate Summit, he discusses research that suggests ways to improve conversions on your website. Some key takeaways from the talk: -The British College … Read more
David Meerman Scott, author of several successful marketing books including The New Rules of Marketing and PR and World Wide Rave, gave this talk about inbound marketing at the Inbound 2012 conference. Takeaways from the talk: -Hubspot generated a million dollars of business from the free tool, Website Grader. -Amanda Palmer fired her record label … Read more
John Moore gave this excellent presentation at Word of Mouth Supergenius in 2009 about things you can do to make your company more remarkable. John is also a terrific public speaker. Check out John’s popular marketing blog Brand Autopsy for more great word of mouth marketing insights. How to Create Buzzworthy Topics — presented by … Read more
Duncan Morris from Distilled gave this valuable presentation that can be found at http://www.distilled.net/store/boston2011-panda/. You can get the video of the talk for free by signing up for Distilled’s free monthly videos here and you will receive a code to get the video for free or you can buy the video from their store (individual … Read more
John Jantsch, author of the small business marketing book and blog Duct Tape Marketing, gave this valuable talk on getting referrals and leveraging social media to connect with customers. Key takeaways from the talk: -Most people say they prefer face to face communication. -High tech, high touch: the more technology becomes a part of our … Read more
Rand Fishkin, whose company SEOMoz recently raised an $18 million round of funding, discusses tips for taking advantage of recent changes in search in this webinar for Clickbank. Here are a few takeaways from the webinar: -Is search dead? No, 2010 to 2011 was one of Google’s biggest periods of growth for volume of searches. … Read more
Brian Halligan is the CEO of the fast growing marketing software company Hubspot and gave this informative talk at Dreamforce that discussed the virtues of inbound marketing and how to build a world-class inbound marketing organization inside your company. Key takeaways from the talk: -The traditional marketing playbook is fundamentally broken. -The way people consume … Read more
Andy Sernovitz, author of the book Word of Mouth Marketing, gave this talk at the Word of Mouth Supergenius conference about how companies can leverage word of mouth to save their brand. Key takeaways from the presentation: -Happy customers are the best advertisers. -Love is what makes a brand extraordinary. -Zappos gets about 75% of … Read more
Warning: Some language NSFW Rand Fishkin gave this animated talk about how startups can leverage online marketing to cost effectively get the word out about their offering. The top challenge for startups, Fishkin says, is not technology but rather marketing. If no one knows about your life changing tool, then it won’t succeed even if … Read more