Dharmesh Shah on How Inbound Marketing Works

Dharmesh Shah, the founder and CTO of inbound marketing software company Hubspot, gave this presentation at Dreamforce about inbound marketing. Key takeaways from this talk: -Promote people and content that promotes your brand. -A billboard’s marketing value declines over time, while online content can provide marketing value over a very long time period. -70% of … Read more

Bob Gilbreath Talk on Meaningful Marketing

Bob Gilbreath, author of The Next Evolution of Marketing, gave a great talk at Google on marketing that adds value to people’s lives. His book which was written a couple years ago, is a valuable read for marketers. Key Takeaways from the talk: -People don’t like advertising but they do want information about brands. -Advertisers … Read more

Tony Hsieh Talk on Brand Building

This is an excellent talk by Tony Hsieh at Stanford Business School from 2010 which discusses Zappos’ unique approach to marketing and branding. Key Takeaways from the talk: -If you visit Las Vegas, Zappos will pick you up from the airport, give you a tour of their headquarters, and drop you off at your hotel … Read more

7 Free Online Lectures That Marketers Should Watch

The following list includes lectures and presentations from top colleges and marketing thought leaders. Introduction to Psychology by Paul Bloom at Yale Watch it on Academic Earth Although psychology courses are not required in many undergraduate marketing programs, psychology has tremendous applications in marketing. Understanding motivations, behavior, and how people think are critical to being … Read more