Dharmesh Shah on How Inbound Marketing Works

Dharmesh Shah, the founder and CTO of inbound marketing software company Hubspot, gave this presentation at Dreamforce about inbound marketing. Key takeaways from this talk: -Promote people and content that promotes your brand. -A billboard’s marketing value declines over time, while online content can provide marketing value over a very long time period. -70% of … Read moreDharmesh Shah on How Inbound Marketing Works

Rand Fishkin's Talk on Why Inbound Marketing is Awesome

Rand Fishkin, the founder of the awesome SEO software and tools company SEOMoz, recently gave this excellent presentation at a Hackers and Founders meetup that makes a case for inbound marketing and provides actionable things to attract customers through this channel. If you haven’t tried SEOMoz, they have a free 30 day trial that is … Read moreRand Fishkin's Talk on Why Inbound Marketing is Awesome

16 Great Marketing Talks Online

While it can cost hundreds of dollars to see leading marketers talk at conferences, there are many free talks online that contain some great ideas on marketing. The following marketing presentations from marketing authors and thought leaders can help you to gain inspiration, build your knowledge, or find a new idea that can help your … Read more16 Great Marketing Talks Online

7 Free Online Lectures That Marketers Should Watch

The following list includes lectures and presentations from top colleges and marketing thought leaders. Introduction to Psychology by Paul Bloom at Yale Watch it on Academic Earth Although psychology courses are not required in many undergraduate marketing programs, psychology has tremendous applications in marketing. Understanding motivations, behavior, and how people think are critical to being … Read more7 Free Online Lectures That Marketers Should Watch