18 Excellent Seth Godin Videos

Seth Godin has been challenging conventional business ideas for over a decade with influential books like Purple Cow, Tribes, and Linchpin. Here are some great videos of Seth Godin sharing his ideas about marketing, challenging the status quo, and being remarkable. I also included my notes of the top takeaways from each video.

How to get your ideas to spread TED

-The television industrial complex is not working like it used to.
-In a world where we have too many choices and too little time, the obvious thing to do is to just ignore stuff.
-No matter what we do for a living, we are in the fashion business.

Times Square with Seth Godin Delivering Happiness

-Books spread ideas with authority.
-Zappos is a service company that happens to sell shoes.
-Happiness’ best friend is kindness and passion’s best friend is generosity.

Seth Godin On Books, Business And Life Good Life Project

-A book is a souvenir of an idea.
-Seth got 900 rejection letters in a row.
-A hundred years ago no one went to a place to work where someone told you what to do.
-Every business plan is wrong.

Art and Science and Making Things World Maker Faire 2012

-Public school is an industrial system that was designed to prepare people to work in the factory.
-There is no data that shows that famous colleges perform important tasks better.
-The person who invented ships also invented shipwrecks.
-Almost every big innovation to come out of Silicon Valley was not liked by venture capitalists.

All Marketers are Liars Google

-Technology doesn’t win. Technology gives you a shot at marketing.
-Permission marketing is the privilege of marketing to people who want to be marketed to.
-When we are buying Chanel No. 5 or Fancy Feast cat food, we are buying the story.

Seth Godin Keynote IABtv

-Any job that can be written down precisely is replaceable at a cheaper price.
-It is far easier to find competent people than ever before.
-We are seeing a revolution from corporations to collections of individuals who run tribes.

Seth Godin: The tribes we lead TED

-Most leadership is about finding a group that is disconnected but already has a yearning.
-If you’re not upsetting anyone then you’re not changing the status quo.
-The thing people want more than anything is to be missed.
-Being a leader gives you charisma.

Seth Godin: Quieting the Lizard Brain 99U

-The rule at 37 Signals is that when you run out of time or money, you ship.
-What you do for a living is ship.
-Insist on trashing early, not right before you ship.

More Seth Godin Videos:
Seth Godin Explains Why You Need a Tribe Loic Lemeur (12:23)
-Successful products are not the ones with the most features.
-The hard thing is to do something that people choose to talk about.

Seth Godin at the 2012 Edison Awards Edison Awards (22:29)
-The people who are winning are playing off abundance not scarcity.
-The wind is at your back if you enabling the community to get smarter and more connected (versus being more private).

Seth Godin: Medicine Ball Session Pilot Girl Productions (54:02)
-Art is the act of touching someone through your emotional labor.
-The reason Ford made all Model-T’s black is that the paint dried 4 hours faster.
-Americans spend thousands of dollars that they don’t have so they can stay connected through cell phones and Internet.

Seth Godin Interview on Behind the Brand (20:35)
-We live in a project world.
-If I fail more than you do, I win.
-If you’re not curious, you’re not going to learn.
-It’s easier than ever before to start a business.
-No one gives you initiative, you have to take it.
-No one ever died speaking in public.

Getting Weird with Seth Godin (27:17)
-Demographics doesn’t matter, psychographics matter. It doesn’t matter where you were born, it matters what you do.
-A brand is a set of expectations people have about a company.

Seth Godin on The Hour (8:28)
-The recession is a forever recession. It is the end of the industrial age.
-For a long time people got paid above average wages for average work, but that is coming to an end.
-You need to recognize the voice of the lizard brain and then move on.

Seth Godin Talk on Tribes Mixergy (1:13:46)
-Humans like doing what other human beings are doing.
-When you root for a sports team, you are rooting for yourself. When they win, you win.
-If you can’t get 100 people to share your book with their friends, then you shouldn’t write it.

Seth Godin Interview with Giant Impact (7:12)
-Fire your customers who take up 80% of your time and provide 20% of the value.

Seth Godin Interview on The Social Network (starts at 2:14 mark)
-Seth raised money for Icarus Deception using Kickstarter.
-Art is doing personal work that may fail that connects to another human being.
-Seth writes every day as a discipline.
-Today, the cost of being wrong is much lower.
-Seth focuses on only working on things that might not work.

Seth Godin Inteview on the Icarus Deception Behind the Brand (44:27)
-We are trained in school to follow a map instead of giving directions.
-We’re too focused on avoiding criticism.

Creative Commons photo courtesy of Michael Galpert

Tony Hsieh Interviews Seth Godin

This is an excellent video of two of my favorite marketing book authors Tony Hsieh, who wrote Delivering Happiness and Seth Godin who has written several marketing classics like Purple Cow. They are also successful entrepreneurs who built Zappos and Squidoo into admired companies.

Here are some of the takeaways from the interview:
-Writing books to make money is a fool’s errand.
-Books spread ideas with authority and are souvenirs of ideas.
-Zappos is a service company that happens to sell shoes.
-You are not born with passion or not.
-We evolved as human beings to fit in.
-Happiness’ best friend is kindness. Passion’s best friend is generosity.
-We are living in a world where going out on a limb is not that dangerous.

Rand Fishkin's Talk on Why Inbound Marketing is Awesome

Rand Fishkin, the founder of the awesome SEO software and tools company SEOMoz, recently gave this excellent presentation at a Hackers and Founders meetup that makes a case for inbound marketing and provides actionable things to attract customers through this channel. If you haven’t tried SEOMoz, they have a free 30 day trial that is worth checking out (affiliate link).

Here are some key takeaways from the presentation:

  • People don’t like interruptive ads.
  • Having a remarkable product, like a USB Doomsday Device, makes it easy to earn links and social shares.
  • Search is one of the most popular online activities – 92% of internet users do search.
  • In the last year Google saw one of their highest levels of growth in the number of searches.
  • Search sends highly qualified, highly targeted traffic.
  • Kimpton Hotels fulfilled a request of a customer who requested kittens and Reese’s Pieces and the story made it on Reddit, which received a lot of attention.
  • The first position on Reddit can send 40,000 visitors in an hour.
  • Create content that people can embed on their site with a link to you like the Simply Hired trend graphs.
  • Simply Measured can export your Twitter followers into Excel which can be used to request links.
  • Followerwonk can be a great way to find and build relationships with journalists who cover your sector.
  • Reward the person who is referred like DropBox.
  • Creating a list of top blogs or sites can earn you links.

SEOMoz provides a ton of free resources for learning about search engine optimization including a great Q&A feature that allows you to ask the community any questions you have. I highly recommend their free guides like the Beginner’s Guide to SEO and The Professional Guide to Linkbuilding. They also have an awesome weekly free video series called Whiteboard Friday which has grown to hundreds of informative videos. Their webinars are top-notch and provide great information and tips on SEO.

Great Video of Steve Jobs Talking About Marketing

Steve Jobs introduces the Think Different advertising campaign and explains Apple’s philosophy on marketing.

  • “To me marketing is about values”.
  • It’s a very complicated and noisy world and we don’t have a chance to get people to remember much about us.
  • We have to be really clear about what we want people to know about us.
  • “Even a great brand needs investment and caring if it’s going to retain its relevance and vitality”.
  • The dairy industry has tried to convince us that milk was good for us for 20 years and sales have fell. Then they did the “Got Milk” campaign and sales increased.
  • Nike never talks about their product in their ads, they honor great athletes and great athletics, that is who they are and what they are about.
  • Our customers want to know who we are and what we stand for.
  • We aren’t about making boxes to help people get their jobs done.
  • “Our core value is we believe that people with passion can change the world for the better”.
  • Markets may change, but values shouldn’t change.

Here is a better quality version of the Think Different ad.

Here is a great version of the ad by Apple that honors Steve Jobs.

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.” -Steve Jobs

Mike Volpe Presentation on the Dangers of Marketing Automation

In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update.

Here are some of my takeaways from the presentation:

  • Pretend a kitten dies when you email a cold list with an untargeted message.
  • Contact information on a list changes at a rate of about 25% per year.
  • People lose interest over time in an email campaign.
  • There are 200 million Gmail users.
  • There are more social media users than email users.
  • 86% of C-level executives have a smartphone.
  • Include social links in your emails.
  • Make it easy to share your emails.
  • Make sure your site is optimized for mobile.
  • 16 Great Marketing Talks Online

    While it can cost hundreds of dollars to see leading marketers talk at conferences, there are many free talks online that contain some great ideas on marketing. The following marketing presentations from marketing authors and thought leaders can help you to gain inspiration, build your knowledge, or find a new idea that can help your marketing efforts.

    Here are some valuable marketing talks from top marketing authors and speakers that are insightful and informative.

    Marketing Talks on Video

    David Meerman Scott Talk on Inbound Marketing (52:22)

    Tony Hsieh Talk on Zappos Approach to Brand Building (54:41)

    Rand Fishkin on Why Inbound Marketing is Awesome (1:26:18)

    Rand Fishkin Talks About New Opportunities in Search (52:25)

    Rand Fishkin Talk on Free Marketing for Startups (58:02) -NSFW

    Bob Gilbreath Talk on Meaningful Marketing (49:43)

    Jason Fried Talk on Marketing by Teaching (19:17)

    Dharmesh Shah on How Inbound Marketing Works (1:01:28)

    Andy Sernovitz Talk on Word of Mouth (30:46)

    Brian Halligan Talk: Building a World-Class Inbound Marketing Company (55:28)

    Simon Sinek talk on Starting With Why (18:05)

    John Jantsch Talk on Generating Referrals (39:02)

    John Moore Discusses how to Create Buzzworthy Companies (27:58)

    Seth Godin Talk at Google on Telling Stories That Spread (48:02)

    Derek Halpern Talk on Nonverbal Website Cues (1:08:10)

    Pat Flynn Talk on Using Free as a Marketing Tactic (54:59)

    Photo Credit: gamerscoreblog

    Books by These Speakers:

    How Marketing Can Make The World Better: Rory Sutherland at TED

    Advertising executive Rory Sutherland gives a brilliant and humorous talk at TED about how marketing creates intangible value and why this is good for society. He points out that while creating tangible value requires raw materials, energy, and labor, creating intangible value just requires a good idea. Marketing often involves changing the perception of a good or service so that it has a greater perceived value. Sutherland points out that changing the perception of something can be just as satisfying as changing reality.

    Sutherland makes a good argument for why marketing is not evil as it is often portrayed, but can instead help solve some of society’s important problems including the growing scarcity of natural resources, waste, and public safety. If we spend a larger portion of our total dollars on intangible value, the result may be a reduction in waste and burning of fossil fuels. This is because it takes no more physical resources to make an Apple computer than it does to make an Acer, but the Apple has a higher perceived value. This added perceived value can create greater wealth in the population, even as physical resources become more scarce. In public safety, we can apply the rules of persuasion to nudge people into making healthier decisions. Sutherland says that persuasion is often better than compulsion when describing how speed signs like a flashing happy or frowning face sign is about 10% of the cost of a speed camera, but prevents twice as many accidents.

    Why Apple's Marketing Is Different by Simon Sinek

    This is a great presentation by Simon Sinek about how some organizations are able to achieve so much more than others with seemingly the same amount of resources. Why did no one buy Gateway’s flat screens or Dell’s MP3 players? The following video, which I think marketers should watch over and over, explains why.

    The most important Simon makes is that “people don’t buy what you do, they buy why you do it”. I love the following quotes:

    “If Apple was like everyone else a marketing message might be: We make great computers. They’re user friendly. Want to buy one? …Here’s how Apple actually communicates: everything we do, We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”

    “The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.”

    So start with why instead of what when you are rethinking your marketing strategy, and this flip can change how people think about your company and why they should do business with you.

    People do business with companies that believe what they believe because of our strong tendency to want to align our actions with our self perception. This is why people who identify themselves as Republicans or Democrats, will vote against their self-interest. We don’t want to experience what psychologists call cognitive dissonance – “the uncomfortable feeling of holding two contradictory ideas simultaneously” (Wikipedia). Therefore companies that have a strong identity often become very strong brands.

    Marketing by Teaching: Jason Fried Presentation (video)

    Jason Fried describes how educating consumers can be an effective way to market a product or service. By educating your customer you are providing value for your customer which often encourages them to keep coming back to your website or store. Fried advocates giving away as much information as you can about your craft or industry so that you can build an audience that keeps coming back to you, and are likely to seek you out when they have a need for your product or service. Fried was able to drive 800,000 visits to a page of his site at a much lower cost than buying advertising.

    Steve Balmer Discusses The Future of Digital Advertising

    Steve Balmer presented at Cannes Advertising Festival this past year and discussed what he envisions for the future of digital advertising. He makes some interesting predictions, like that all content will eventually be digital. You can see the full presentation at www.canneslions.com. I agree that digital is definitely the future of advertising and marketing and it will radically transform the marketing field.