18 Excellent Seth Godin Videos

Seth Godin has been challenging conventional business ideas for over a decade with influential books like Purple Cow, Tribes, and Linchpin. Here are some great videos of Seth Godin sharing his ideas about marketing, challenging the status quo, and being remarkable. I also included my notes of the top takeaways from each video. How to … Read more

Tony Hsieh Interviews Seth Godin

This is an excellent video of two of my favorite marketing book authors Tony Hsieh, who wrote Delivering Happiness and Seth Godin who has written several marketing classics like Purple Cow. They are also successful entrepreneurs who built Zappos and Squidoo into admired companies. Here are some of the takeaways from the interview: -Writing books … Read more

Mike Volpe Presentation on the Dangers of Marketing Automation

In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update. Here are some of my takeaways from the … Read more

How Marketing Can Make The World Better: Rory Sutherland at TED

Advertising executive Rory Sutherland gives a brilliant and humorous talk at TED about how marketing creates intangible value and why this is good for society. He points out that while creating tangible value requires raw materials, energy, and labor, creating intangible value just requires a good idea. Marketing often involves changing the perception of a … Read more