Presentation by Joseph Jaffe on New Marketing
Great speaker, great message.
David Pogue on How Simplicity Sells
Featuritis can occur when product designers add so many features that the product becomes overly complex and difficult to use. In this awesome video by the talented David Pogue, (see opening parody about tech support) he explains how simplicity sells. He describes Microsoft Word, which has many many features that no one ever uses compared … Read more
The Merchants of Cool
The Merchants of Cool is a great documentary about how marketers study the teen segment to find out how to sell to the largest generation of teenagers ever. In 2001 teenagers spent more than 100 billion and made their parents spend an extra 50 billion. The documentary discusses the ethics of marketing to this segment … Read more