Free Webinar: Online Marketing Tips from Ian Lurie

Ian Lurie from the Internet Marketing agency Portent shared 30 helpful tips for effective online marketing in this free webinar. Ian is also the co-author of the Web Marketing All-in-One Desk Reference For Dummies and blogs regularly at the Portent blog.

30 internet marketing tips you need RIGHT NOW: Portent Webinar 7 from ian lurie on Vimeo.

Key takeaways from the webinar:
-The best marketers have toolboxes.
-There’s a lot of little things you need to learn to be successful at marketing online.
-You have to learn to manage your time and be efficient.
-Read the blog Smarterware by Gina Trapani, Lifehacker, and 43 Folders.
-Google Adwords has an account history that affects bid prices.
-Make sure that your contract with an agency says you own the work that is done such as website code.
-Get a password management tool to save time like 1Password.
-If you are in marketing you have to learn how to use Excel.
-Don’t believe claims that someone will rank you #1 in Google for competitive keyword phrases for $500 a month.
-Nobody likes being told what they should think. Use terminology that your customer uses.
-Use Zeno Link Sleuth or Screaming Frog to find broken links on your site and fix them.
-You can still track conversions if you are not selling anything like email form submissions.
-Answer questions on Quora. Portent has landed 5 clients from Quora.
-Don’t require a log in at the beginning of the checkout process. It drives away potential customers.
-Buffer allows you to queue up Twitter and Facebook updates.
-Learn a scripting language so you access APIs and automate tasks.
-Learn to delegate less important tasks. Elance is a good tool for this.

You can also check out Ian’s book, Web Marketing All-in-One Desk Reference For Dummies:

Creative Commons Flickr photo by Thos Ballantyne

Joanna Lord Talk on Social Media

In this excellent talk by SEOMoz’s Joanna Lord titled: “Social Media: Are you keeping up with the Joneses”, Joanna discusses SEOMoz’s approach to social media and what tools they are using to measure social metrics.

The video of the talk normally costs $70 but you can get it free by going to http://www.distilled.net/free-videos/ and signing up for the free monthly video from Distilled. You will get a checkout code to get the video for free. The video can be found at: http://www.distilled.net/store/sl-2011-joneses/

Key takeaways from the talk:
-Look at how social used on all pages, not just the homepage.
-Track and benchmark your brand mentions online.
-LinkedIn company profiles can provide competitive information like if they are growing their social media team.
-Engagement can mean a lot of different things. Be more specific.
-Empower people in your company who are excited about social media.
-Facebook advertising is not a very user friendly advertising platform.
-You want to start tracking now because a lot of tools don’t have good historical data.
-Opinions don’t make money. Decisions and next action steps make money.
-Some social media tools recommended in the talk: Visibli, SimplyMeasured, Attensity.

You can also follow Joanna Lord on Twitter: @JoannaLord

Creative Commons Flickr photo courtesy of Michael Dorausch