Marketing: Not the Source of Unhappiness

In a recent post Seth Godin wrote a post called Destroying Happiness where he cites marketing as a source for unhappiness in the world. “What you have doesn’t make you unhappy. What you want does.¬†And want is created by us, the marketers.¬†Marketers trying to grow market share will always work to make their non-customers unhappy.” … Read more

Cool Marketing Links for June

Inconspicuous Consumption The Atlantic Does the idea of a weak economy scare you? It shouldn’t! Drew’s Marketing Minute Free! Why $0.00 Is the Future of Business by Chris Anderson Wired Magazine Cool Apps for June Splashup free flash based graphic design and photo editing. Think Adobe Illustrator and Photoshop clone. 280 Slides free online Powerpoint … Read more

Seller Beware

The internet has empowered customers to fight back against corporate injustice. These activists who have been dubbed “Consumer Vigilantes” by Business Week in their article about customers who go way beyond telling their friends about their bad experience. One angry Apple customer smashed his Apple with a sledge hammer on You Tube, which has been … Read more

New Marketing Models for Selling Music

Jonathan Coulton is a musician who is trying a new approach to marketing his music, licensing it under the Creative Commons license. The Creative Commons license basically means that anyone can copy, distribute, transmit, or remix the content as long as they attribute it to the creator. The creator is allowed to add restrictions to … Read more