Marketing: Art or Science?

Depending on who you ask, marketing is either an art or a science. I believe that marketing is much more of an art because of the fact that consumers act irrationally. For instance, last year the national savings rate was negative which means people are spending money they don’t have, even at ridiculous interest rates. … Read more

My Purple Cow

After reading Purple Cow by Seth Godin I am trying to come up with my own purple cow, or the thing that makes me remarkable. It’s not easy. “Purple Cows do an outrageous job. They work on high profile projects. These people take risks, often resulting in big failures.” The main thesis of the book … Read more

7 Funny Product Warnings

On a hair dryer: Do not use when sleeping On the package of a iron: Do not iron clothes on body On a child Superman costume: Wearing this garment does not enable you to fly On a Korean kitchen knife: Warning: keep out of children On a bar of soap: Directions-use like regular soap On … Read more

Is the World Flat for Marketers?

In Thomas Friedman’s book The World is Flat, he describes how the playing field in the world is flattening out. Experts now recognize the top rate talent graduating from India, which graduates a frightening number of engineers and MBAs each year. New graduates are highly sought after by international firms, receiving compensation packages of up … Read more