Resources and Tools for Online Marketers
Open Site Explorer is an extremely useful tool for finding out who links to a specific site. You can export your competitor’s link data and use Excel to filter the best link opportunities to the top. Like mining for gold, you often have to filter through a lot of worthless stuff to get to the … Read more
We all know having a website for your business is crucial if you’re going to stay relevant to your customers. Unfortunately, a lot of small business websites are less than stellar. I would argue that having a bad site can be even more damaging than not having a site at all, because a site with … Read more
The holidays present wonderful opportunities to email marketers. They give you another reason to connect with your subscribers at a time when offers and the promise of savings are more enticing than ever. If you have a product or service to promote, they can be an integral part of the strategy that helps you generate … Read more
Guest blogging is an effective way to increase your online visibility by getting in front of new audiences and earning authoritative links back to your site. When used right it can increase traffic through referrals and improved search engine rankings. However, be careful to avoid the trap of wasting time on sites that are off-topic … Read more
Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web. Blogging by Numbers: How … Read more
If you haven’t considered video marketing, have you considered this: over 800 million unique users visit YouTube each month; over 4 billion hours of video are watched each month on YouTube; 72 hours of video are uploaded to YouTube every minute. Video is incredibly popular, and it’s crucial to take advantage of that if you’re … Read more
Writing guest posts on top blogs in your industry can be a great way to build awareness of your business by getting in front of new audiences, earn a link to your site, and get referral traffic. The following articles provide helpful information on how to effectively approach guest posting as a marketing tactic. The … Read more
Earning quality links to your site is a primary factor in your site’s rankings in search engines and it is also one of the greatest challenges in online marketing. Just as building a better mousetrap will not necessarily get you customers, building a remarkable and useful piece of content may not earn you links unless … Read more
While each company and their audience are different, Red Bull, a leading maker of energy drinks, has plenty to teach Internet marketers. The company’s website does plenty to promote its product, yet does it not so directly but rather by catering to the company’s audience. Below are five things Internet marketers can learn from Red … Read more
Simply Business partnered with Distilled to create this infographic on Google AdWords. If you’re a small business diving head first into PPC or someone who wants to learn more about the process this step-by-step guide will lead you through the maze of Google AdWords. Click image to open interactive version (via Simply Business) The infographic … Read more