Resources and Tools for Online Marketers
Marketing Over Coffee host Christopher S. Penn shared 18 tips for social media and email integration in this free webinar from Marketing Profs (registration required). You can sign up to view the recorded webinar here. Key Takeaways from the webinar: -Figure out who you are in 140 characters or less. This statement should guide your … Read more
Marketing Profs and Experian provided a free webinar (with registration) that discusses how to effectively manage email marketing frequency. MarketingProfs provides many valuable recorded webinars including several free ones at their seminar library page. Some key takeaways from the webinar: -Ecommerce spending for Q4 of 2011 was up 14 percent. -Estimated $44.25 return for each … Read more
Brian Halligan is the CEO of the fast growing marketing software company Hubspot and gave this informative talk at Dreamforce that discussed the virtues of inbound marketing and how to build a world-class inbound marketing organization inside your company. Key takeaways from the talk: -The traditional marketing playbook is fundamentally broken. -The way people consume … Read more
by Chris Marentis Have you ever considered the age of your website? The internet has been around for a while now, and if your website has been around for a while without any updates, it might be time for a change. With all the new gadgets, links, and other add-ins for websites, consider remodeling your … Read more
by Jamie West If you’re serious about marketing your brand on the web, and you want to take full advantage of the viral potential of social networks, you would be foolish to ignore video marketing. Video content is an increasingly vital component of any self-respecting brand’s online presence, and is becoming an ever-more dominant feature … Read more
The hardest part of ecommerce is converting visitors to your website into paying customers. It’s all well and good getting 1000 visitors a day to your website but it’s pretty pointless if they are all leaving without signing up to your service, making a purchase or whatever the goal of your site is. So what … Read more
by Craig Klein, founder of Sales Nexus It’s easy to dismiss email as a channel that’s outdated. However, while email isn’t the new kid on the block, that doesn’t mean it’s ineffective. In fact, because just about everyone who uses a computer is comfortable using email, it’s actually the most reliable way to communicate with … Read more
The following article is a guest post by Chris Barnwell. A business in this connected world has a lot of options to help market its products, services and the brand itself. Right now, small business owners can operate at the same scale as their much larger competitors. This is because today’s business owners have access … Read more
Dharmesh Shah, the founder and CTO of inbound marketing software company Hubspot, gave this presentation at Dreamforce about inbound marketing. Key takeaways from this talk: -Promote people and content that promotes your brand. -A billboard’s marketing value declines over time, while online content can provide marketing value over a very long time period. -70% of … Read more
Have you ever visited a website that looked like it could have literally been created by a robot, void of human warmth and character? These types of websites are usually boring and dry because they overuse common copy, pictures, and template web designs. While stock photography can be convenient and highly effective in certain situations, … Read more