Email is, without a doubt, the fastest, easiest, most cost-effective way to reach your customers. Deciding to use email for your marketing efforts is the easy part. But the next decision becomes a little more challenging: How do you manage your email marketing efforts? Before you decide what’s best for you, you’ll need to take … Read more5 Useful Tools for Managing Email Marketing
In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update. Here are some of my takeaways from the … Read moreMike Volpe Presentation on the Dangers of Marketing Automation
The following article is a guest post by Matt Krautstrunk from Resource Nation. When faced with budgetary constraints, it seems there are two trains of thought in small business. The first one believes that cutting marketing budgets where ROI isn’t met poses no long term consequences. You may hear a business executive from this company … Read more5 Reasons You Should Keep Your Online Marketing Budget Intact
For many smaller businesses, WordPress can be a great website solution and an effective marketing tool. There are literally thousands of great designs that are available, with hundreds of designs costing less than $40 at a site like Themeforest.net. In addition to the low cost, WordPress website themes can run on the WordPress content management … Read more40 Cool WordPress Themes For Small Business Marketing
John Wall from the Ronin Marketeer blog and Marketing Over Coffee Podcast recently opened my eyes to a firefox plugin called AdBlock Plus that is internet equivalent to DVR. I just installed it and it claims to eliminate 99% of banner ads. It’s scary good. Banners are often ignored anyways but if people start using … Read moreIs This the End for Banner Ads?
Social media such as social networking, blogs, and podcasts can be a great way to reach a very specific target group with a message that people are very receptive to. For example Amazon places audio ads at the beginning of the Mugglecast Podcast, an extremely popular Harry Potter podcast, in which it encourages listeners to … Read moreMarketing in Second Life