5 Useful Tools for Managing Email Marketing

Email is, without a doubt, the fastest, easiest, most cost-effective way to reach your customers. Deciding to use email for your marketing efforts is the easy part. But the next decision becomes a little more challenging: How do you manage your email marketing efforts? Before you decide what’s best for you, you’ll need to take … Read more

Mike Volpe Presentation on the Dangers of Marketing Automation

In this presentation Mike Volpe from Dreamforce, CMO of HubSpot, discusses the negative aspects of marketing automation and makes a case for inbound marketing. You can learn more from Mike Volpe by following him on Twitter at @mvolpe or checking out his weekly marketing show Marketing Update. Here are some of my takeaways from the … Read more

Is This the End for Banner Ads?

John Wall from the Ronin Marketeer blog and Marketing Over Coffee Podcast recently opened my eyes to a firefox plugin called AdBlock Plus that is internet equivalent to DVR. I just installed it and it claims to eliminate 99% of banner ads. It’s scary good. Banners are often ignored anyways but if people start using … Read more

Marketing in Second Life

Social media such as social networking, blogs, and podcasts can be a great way to reach a very specific target group with a message that people are very receptive to. For example Amazon places audio ads at the beginning of the Mugglecast Podcast, an extremely popular Harry Potter podcast, in which it encourages listeners to … Read more