11 Excellent SlideShare Presentations on SEO

The Fundamentals of Great SEO by Rand Fishkin

-There are about 3 billion searches on Google each day.
-XML sitemaps are recommended but not always needed for smaller sites.
Google Insights provides great data on keyword trends.
-Average time on site is a good proxy for the value of keywords (find in Google Analytics).
-Good links are editorially given from a trusted source.
Shared Count is a simple tool that counts social mentions for a page
-Facebook shares had the highest correlation to Google Rankings compared to all other link metrics.

35 Ways to get Links in 35 Minutes by Paddy Moogan

-Strategy is important but you need tactics to show you are making progress.
-Contact sites that use your photo and ask for a photo credit with a link.
-Search for your competitor’s guest post bylines in Google.
-Find guest blogging opportunities at Blog Dash.
ToutApp for Chrome highlights email addresses found on a page.
-Provide an embed code for images.
-Use IFTTT for outreach. Check out these recipes: http://dis.tl/link-recipes
-Google this -> site:www.amazon.com/gp/pdp/profile/ “Webpage:” “Email:” “keyword”

The State of SEO and Internet Marketing in 2012 by Hubspot

-In search results, 75% go to organic results and 25% to paid ads.
-More than 50% of search queries have no search ads.
-Exact match domains are losing effectiveness (according to correlation study).

Tools Of The Trade by John Doherty

Rankerizer is a good free tool for checking rankings.
-KeywordSpy is a good free and paid tool for seeing what your competitors rank for.
-Use for Excel Pivot Table to find competitor’s links that don’t link to you: http://dis.tl/exceltrifecta
-Create a Quora scraper in Google Docs: http://dis.tl/quorascraper
-Try taking a blogger out for coffee to build a relationship.

SEO, Site Speed, and Battlestar Galactica by Jonathon Colman

-Customers expect your site to load in 2 seconds or less.
-40% of customers will abandon a site if it takes longer than 3 seconds to load.
-For every 1 second of load time, conversion falls by 7%.
-Remove code from your site that you aren’t using.
-Using CSS sprites for images can reduce the total HTTP requests.

Content Marketing vs. Link Building: Linklove Boston 2012 by Rand Fishkin

-Discover link opportunities by Googling -> “mycompetitor” -“mybrand” site:.edu
-The cost per acquisition of inbound tactics is significantly lower.
-Don’t limit yourself to content that is too specific.
-Use Topsy to search your keywords to see what content is being shared.
-Monitor Twitter for cool photos and ask permission to feature.

Stalking for Links by Wil Reynolds

-Use iGoogle to create a page of RSS feeds about the target person.
-Use Google+ to RSS
-Subscribe to the RSS of their Quora activity.
-Search FollowerWonk for “writer for ___”
-Use IFTTT to notify you when the target person says your location or area of expertise.
-If you don’t know the answer to their Twitter question, RT the question.

Tools for Pulling Rank by Mike King

-Scraper for Chrome can scrape content and export it.
-Yahoo Clues provides demographic data at the keyword level.
Keyword Eye provides keyword data from a domain name.
-Scrapebox is a tool for scraping keywords from a site.
-Link Research Tools tells you what type of links you need to outrank your competition.

How to Not Fail at SEO by Adam Audette

-Great content + great user experience + SEO will guarantee traffic.
-SEO should be invisible.
-Don’t put SEO front and center on a site.
-Invest in the long run with SEO.

How SEOgadget Builds Links – Searchlove London 2012 by Richard Baxter

-Figure out what the influencers are sharing.
-Conduct a survey of experts in a niche.

Data Makes Your Content Harder, Better, Faster, and Stronger by Kane Jamison

-Using data-based content can be an effective way to earn links.
-Find an industry controversy, conduct a test, share the data, then reach out to people who have talked about the controversy.
-Get data from the web from APIs or scraping and then put it into a visualization.

Categories SEO

5 Excellent Infographics About SEO

1. The Periodic Table of SEO Elements
This infographic by Search Engine Land provides a great reference for the key SEO factors and a ranking of their relative importance.

Search Engine Land Periodic Table of SEO Ranking Factors

2. How Much Does SEO Cost
This provides great insight into what SEO costs based on survey data across the industry. The most common hourly rate charged in the US is $101-$150/hr according to the survey.

seo pricing
Infographic by SEOmoz & AYTM Market Research

3. The Google Panda Update One Year Later
This infographic does a great job of illustrating the essential concepts of the Panda Update and how it can affect your site.

”The

4. Goldilocks SEO
SEOBook provides tips on how to implement SEO in an effective manner that is not overly aggressive or too passive.

SEO strategies

SEO Infographic by SEO Book

5. Link Building Anatomy 2012
A nice summary of good link building techniques in 2012 including creating valuable content like webinars, slide presentations, and video tutorials.

Link Building Anatomy 2012
Source: Techwyse

Categories SEO

How to Create a Competitor SEO Dashboard in Google Docs

Google Docs allows you to pull in data from APIs from sites like SEOMoz. This quick tutorial will show you how to create a simple SEO competitive dashboard to keep an eye on the SEO metrics of your main competitors.

Step 1

Click on this link to open the Google Doc template by Chris Le based on Tom Anthony’s code.
SEOMoz API for Google Docs

Step 2

Go to File and Make a Copy so that you can edit the document.

seomoz api screenshot

Step 3

Click on the Settings tab and enter your SEOMoz API key information.

You can get your API key information at http://www.seomoz.org/api/keys (you need to register for a free account at SEOMoz).

Step 4

Enter your competitors’ URLs in column A.

Step 5

Add an Equal Sign in front of the formula.

Presto! The Google Doc will automatically populate the cells with the latest SEO metrics about your competitors from SEOMoz including number of links, MozRank (a number that emulates Google PageRank), Domain Authority (link authority across the whole site) and Page Authority (link authority on just the homepage).

You can take a look at this Google Doc periodically to get a high level view of how you are doing versus your competitors on these SEO metrics.

You could gain insights from the dashboard by comparing your domain authority across your competitors. If your domain authority is much lower than your competitors it may mean that you are getting outranked for important keyword phrases because your competitors have a higher quantity of quality links. You may want to invest part of your marketing budget towards closing the gap and earn more links to your site so that you can start outranking your competitors and increase traffic to your site.

Categories SEO

29 Useful Resources for Learning About Guest Posting

Writing guest posts on top blogs in your industry can be a great way to build awareness of your business by getting in front of new audiences, earn a link to your site, and get referral traffic. The following articles provide helpful information on how to effectively approach guest posting as a marketing tactic.

The Ultimate Guide to Guest Blogging Kiss Metrics
-Review the type of people who have published guest posts on the site before.
-Your guest post should be similar in style to previously published guest posts.
-Share articles from the site on Twitter before you pitch a guest post so you are not a stranger.

5 Jaw Dropping Tips for Guest Posting Success Point Blank SEO
-If a blog owner asked for payment, explain that the article costs $120 to write and if they can waive the fee.
-Using a well written email template can be effective.

The Ultimate Guest Blogger’s Guide for 2013 Search Engine Journal
-Consider hiring a professional writer.
-Be willing to give away your best content as guest posts.

6 Signs That Site Isn’t Worthy of Your Guest Post Small Business Trends
-Avoid sites with infrequent content updates.

The Definitive Guide to Guest Blogging Backlinko
-Reverse engineer your competitors on the first page of Google to find niche guest posting opportunities.
-Reach out to people who leave a positive comment on your blog and pitch a guest post.

Getting Started With Guest Posting (Video) SEOMoz
-Search Google for “guest author”, “guest contributor”, “guest post”, etc.
-Search for a guest poster’s name in double quotes to see sites that they have guest posted for.

A Guest Posting Process Distilled
-Buzzstream is a useful paid link building relationship manager.
-Be upfront with your intentions so you don’t waste their time.
-This article provides a good email template for outreach.

How to Evaluate Guest Post Opportunities SEOMoz
-Look for sites with signs of integrity. You don’t want sites that will sell links.
-Google could eventually filter out low quality guest posts.

Will Pitching Guest Posts Be The Death of Marketers? Search Engine Land
-Using a company email address can increase credibility.
-Don’t be afraid to follow up in about a week after the initial request.

Putting Guest Post Outreach Theories to the Test [With Some Real World Data] SEOMoz
-Following up a second or third time resulted in 30% of the successful outcomes.

Power Guest Posting for SEO Search Engine Watch
-Don’t waste time writing guest posts on blogs that few people read.
-Follow the trail of other guest posters (search for their name in Google).
-Don’t write the articles in advance and try to shop them around as it comes across as desperate.

How Guest Posting Propelled One Site From 0 to 100,000 Customers Search Engine Watch
-Relationships are the most valuable thing you get out of guest posting.
-Provide links to examples of your guest posts in your pitch.
-Copy the structure of other successful posts in your niche.

15 Bite-Size Tips For Getting Your Guest Posts Accepted Almost Every Time SocialMouths
-Read past articles and guest posts to see what type of content the site owner wants.
-Provide your idea for the topic of your guest post in your pitch.

The Power of Guest Blogging John Doherty
-Accepting guest posts on your site can be a good way to build relationships.

10 Incentives to Increase Your Guest Post Acceptance Rate [Outreach Examples] Stoked SEO
-Offer to match the blogger’s donation to a charity.
-Offer free swag (like t-shirts) as a thank you.

Guest Blogging? Exercise Caution! Dejan SEO
-Link out to other sites liberally in your guest posts.
-Keep an eye on past guest posts to make sure the site doesn’t start selling links.
-Avoid low quality sites that lack purpose, identity, and social signals.

5 Tips For Getting The Most From Your Guest Blogging Slingshot SEO
-Send your guest post outreach from your company email account.
-Make sure to participate in the comments to your guest post.

7 Surefire Tips for Courting A Guest Blog Post Marketing Tech Blog
-Work on developing a long term relationship with sites that you guest post on.

Guest Blogging as a Future-Proof Marketing and Linkbuilding Strategy SEOGadget
-Look for guest post opportunities that your competitors can not take advantage of.
-Provide the topic of your proposed guest post in your pitch.
-Consider avoiding sites that only publish guest posts.

5 Important Post-Penguin Guest Post Prospecting Questions Search Engine Journal
-Look for sites that focus content on a single topic.
-Avoid sites with an overwhelming amount of adds.
-Look for sites that are well connected on social media.

Could Guest Posting Be Dead? Search Engine Journal
-Matt Cutts says to avoid spinning guest posts or doing the bare minimum.
-Matt Cutts said to avoid taking it to extremes like outsourcing a lot of articles to crank out links.

Write a Guest Post for I Will Teach You To Be Rich I Will Teach You To Be Rich
-Include writing samples in your pitch like guest posts you have previously written.
-Make it easy for the publisher to post your article. (Example: put the article in HTML format)

Rules for Guest Posting: Guidelines & Best Practices Geoff Kenyon
-Link out to helpful resources in your guest post.
-Only the first link to a page passes Page Rank.
-Use exact match anchor text with caution.

Taking Another Look at Guest Blogging and Outreach Search Engine Watch
-Google doesn’t like any manufactured links.
-Be aware that quality blogs are inundated with poor guest post pitch emails.
-If someone asks for money to publish your guest post, it would be smart to get the link no-followed.

The Stalker’s Guide to Highly Effective Guest Posting Shopify
-Leave high quality comments on blogs you want to contribute to.
-Provide three ideas for your guest post in your pitch.

The Ultimate Guide to Advanced Guest Blogging SEOMoz
-Sites with few or no previous guest posts are more valuable opportunities.
-Avoid blogs that will publish anything or don’t publish their own content.
-Write articles about keywords the site already ranks well for (your post will be more likely to rank well).

Guest Blog Where You Don’t Belong: Find Links From Outside Your Niche Northside SEO
-Links from outside your niche are helpful if they are from authoritative sites.
-Aim for a natural link in the content or one branded link in the author bio.

37 Mind Blowing Secrets About Guest Blog Posts Search Engine Journal
-A catchy headline is a key to getting your guest article accepted.

Creative Commons photo by Emi Yañez

7 Best Tips of Mozcon 2012

Mozcon is one of the best online marketing and SEO conferences in the country and is held each summer in Seattle. It is run by the SEO software company SEOMoz and brings in some of the top speakers in the SEO and online marketing industry. This year was the biggest event yet with over 700 attendees and over 20 amazing speakers. I wanted to share some of my top takeaways that may be able to help you with your online marketing campaigns.

1. Find Amazon Wishlists of Influential Bloggers
One tip shared by Paddy Moogan of Distilled is to develop relationships with influential bloggers in your industry is to find their Amazon Wishlist and send them something on their list with a friendly note.

2. Mash up Interests for Content
Ian Lurie from Portent discussed using Facebook Ads to research things that your target market is interested in. When you enter an interest, Facebook shows related interests like Battlestar Gallactica when you enter the interest of computer programming. You can then mash the ideas together for an article about Programming Lessons from Battlestar Gallactica.

3. Choose Short Men
Rand Fishkin discussed data by a dating site that showed that short men received a disproportionately low number of requests and so the opportunity to find a good match is greater if you contact them. Similarly, there are a lot of marketing opportunities that receive less attention but provide significant rewards. One such opportunity may be in video marketing since a lot fewer people create video content compared to text content.

4. Do Real Company Stuff (#RCS)
Wil Reynolds made an excellent argument that many SEOs took advantage of Google’s algorithm to improve rankings by doing things like 3 way link exchanges and dofollow comment links. Google was embarrassed and are getting rid of a lot of the loopholes that were exploited for years. The solution is to do things that real companies do, like conducting a study or sponsoring a good cause.

5. Create Ebooks to Earn Links
Matt Cutts recently revealed in an interview with Eric Enge that Google may discount infographic links to some degree in the future. While infographic can still be effective in earning links, an alternative mentioned by Cyrus Shepard is to create Ebook instead. They are often less expensive to product and provide valuable content to people.

6. Google Plus is a Useful Tool
Much has been made in the media about Google+ being a ghost town, but as AJ Kohn points out, it is here to stay. There are several advantages of using Google+ as a tool for your online marketing. People who circle your brand will see a lot more of your listings in their search results. Additionally, links to your site in Google+ posts are helpful and are followed links.

7. Get in Front of Influential People on the Web
Tom Critchlow, who is leaving Distilled to work for Google, made a winning argument for how the SEO industry can respond to the changing tide of the search landscape. Instead of rewarding links alone, Google is moving toward rewarding things that advertising agencies are better at doing like creating remarkable content. To survive against the ad giants who have been doing creative for decades, the SEO industry must focus on what it does best which is to build partnerships with influencers on the Web like Tim Ferris.

70+ Helpful Link Building Resources and Articles

Earning quality links to your site is a primary factor in your site’s rankings in search engines and it is also one of the greatest challenges in online marketing. Just as building a better mousetrap will not necessarily get you customers, building a remarkable and useful piece of content may not earn you links unless you are proactive in promoting it. This list contains resources and articles that provide great tactics and tips for building links to your site and my top takeaways from each article (page metrics pulled from Open Site Explorer).

Link Building Strategies – The Complete List Point Blank SEO
-You can earn a lot of links from live blogging at industry events.
-People tend to share and link to useful tools.
-Create a webinar page on your site and post webinars to it.
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101 Ways to Build Link Popularity SEOBook
-Create a list of gurus or experts.
-Stay away from link trading networks.
-Only pursue link exchanges that you would pursue if search engines didn’t exist.
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The Most Creative Link Building Post Ever Point Blank SEO
-Create an extensive resource that would be worth paying for.
-Offer a free quick SEO audit to help the site grow traffic.
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131 (Legitimate) Link Building Strategies Search Engine Watch
-Produce different types of content like a video, podcast, or infographic.
-Consider pitching a series of guest posts.
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20 Resources To Add To Your Link Tool Arsenal Right Now Search Engine Land
-Citation Labs will find contact emails from a list of URLs.
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Link Building Means Earning “Hard Links” Not “Easy Links” Search Engine Land
-Avoid getting links that anyone can get.
-Pursue links that people might click on to visit your site.
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32 White Hat Ways to Build Inbound Links Hubspot
-Volunteer to be part of a case study for vendors.
-Write a book review as the author may link to it.
-Make friends with webmasters offline.
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SEO Guide to Creating Viral Linkbait and Infographics Distilled
-Build a persona of why potential link prospects might look like.
-Link bait should be incredibly compelling content that link prospects feel compelled to share.
-Short succinct emails win.
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11 Creative Ways to Build Links Quicksprout
-Interview industry experts since they will often link back to their interview.
-Create a quiz with an embeddable badge that shows the quiz taker’s score.
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The Noob Guide to Link Building SEOMoz
-Sites with unnatural link profiles leaves a footprint that Google can identify.
-You need to create content that people will be compelled to link to. Make news or make friends.
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How to Really Build Backlinks and Dominate Google Viperchill
-There are tons of sites that feature beautiful site designs.
-Be cautious with link exchanges.
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21 Link Builders Share Advanced Link Building Queries Search Engine Land
-“keyword phrase” sponsor charity
-“public library” “useful links” keyword phrase site:.gov
-keyword phrase “write for us”
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The Second Most Creative Link Building Post Ever Point Blank SEO
-Make people feel important like LinkedIn’s top 1% of profiles.
-Interview authors on a podcast when they have a book coming out.
-Create an embed box within an embed box for your infographics to create a force multiplier.
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The Advanced Guide to Link Building Quicksprout
-Create industry specific scholarships to get links on .edu scholarship pages.
-Find .edu local resource pages that list local businesses and request to be added.
-Search Google for older pages since they are more likely to have broken links.
-Use Brokenlinkcheck.com to check an entire site for broken links.
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Egobait: How to Get Links & Exposure in a Variety of Verticals Search Engine Watch
-Create a page with 10 sites, set up a simple polling system like polldaddy.com, then have the site owners ask their readers to vote for them.
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22 Link Building Tips from @xightph Kaiser the Sage
-Build relationships with publishers by leaving comments.
-Invite authority bloggers to write for your site (they often reference their own articles).
-Use the Outdated Content Finder tool and help webmasters update their old content.
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How To Be More Persuasive – Psychology 101 for Link Builders Triple SEO
-Point out common interests with the person you are reaching out to.
-We have have a strong tendency to be consistent with our past actions.
-The more exposure you have to someone, the more inclined you are to like them.
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Content Based Outreach for Link Building Outspoken Media
-Websites don’t give links, people give links.
-Develop personas of the audience you want to earn links from.
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10 Ways to Increase the Odds of Getting Editorial Links Search Engine Watch
-If you are mentioned but they don’t link, you can suggest that they mention where readers can find the original source.
-Provide a regularly updated list of useful information. Example: BeatofHawaii.com maintains a list of free parking spots in Hawaii.
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7 Uncommon and Powerful Link Building Techniques Search Engine Journal
-Hire an influential blogger to write for your site.
-Publish an eBook on the Amazon or Barnes and Noble marketplace.
-Offer a free service to influencers.
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15 Best Link Building Tools Search Engine Journal
-You can use Amazon Mechanical Turk to inexpensively hire people to work on link building tasks.
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The Marketer’s Ultimate Guide to Link Bait HubSpot
-Blog articles with infographics (even third party) attracted 178% more inbound links and 72% more views than other posts on Hubspot.
-Publish original data.
-Be the first to produce comprehensive content on a trending topic, e.g. The Marketer’s Guide to Pinterest.
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A Linkbuilder’s Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders) SEOMoz
-Use Gmail keyboard shortcuts to save time.
-Customize your guest post ideas for each site you contact.
-Use the Canned Responses feature in Gmail.
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51 Essential Link Building Tips Econsultancy
-A lot of people have blogs and have an ongoing need for content which you can fulfill with guest articles.
-Live blog and take photos at conferences you attend.
-Conduct a survey that will be newsworthy.
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33 Links & How To Get Them Justin Briggs
-Go beyond a sponsorship and get involved in a worthy cause.
-Give a news publisher a scoop so they can be the first to report news about your company.
-If you are covered by a major blog, you can use Stumbleupon ads to boost the article to the homepage.
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Link Building with the Experts – 2013 Edition SugarRae
-The search engineers don’t want to penalize legitimate activities.
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Link Building Through Outreach and Content Refreshing Search Engine Journal
-A good rule of thumb is the harder a link is to attain, the more valuable it will be.
-Bloggers are used to poor pitches.
-Most webmasters of large sites can’t keep up with all their outbound links.
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101 Ways to Link Build in 2012 Search Engine Journal
-Create a useful online tool.
-People love to share list posts.
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Link Building Tools We Use at Distilled SEOMoz
-Zemanta recommends your content to relevant bloggers.
-MyBlogGuest is a good forum for finding guest blogging opportunities.
-Chrome Web Scraper is a good free Chrome extension for pulling data from websites for download into Excel.
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Creative Link Building for Ecommerce Sites SEOMoz
-Offer a special discount on a page on your site and let bloggers know about it.
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Bullet Proof Link Building Strategies For 2013 — The Experts Weigh In Vysibility
-Help webmasters with things like spelling or site errors.
-Provide high quality and unique images. It is easy to get links when people use your images.
-Broken link building is one the last scalable link building techniques.
-Make apps that deliver value.
-Hop on the phone so you are seen as a real person.
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The 6 Month Link Building Plan for an Established Website SEOMoz
-Social media and link building are becoming more intertwined.
-Large companies often have lots of great content that can be repurposed.
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11 SEO Experts Share Actionable Link Building Tips Backlinks.com.au
-Create evergreen content that is useful, actionable, and solves common problems.
-Look at your competitor’s Google Plus profile contributor section to find sites they have written guest posts for.
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10 Ways to Use Images for Link Building Kaiser The Sage
-Consider hiring professional photographers and offering premium photos to bloggers for free.
-Create an image meme with a tool like QuickMeme.
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Please Exit The Link Building Ross Hudgens
-Think about link building strategies that scale rather than focus on just manual link prospecting.
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Culture Building: 8 Local Link Building Tactics Beyond Business Listings Whitespark
-Take professional photos of your city and submit them to sites that feature photos of your city (these sites can be found by searching for “your-city + photos” in Google).
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Utilizing Second Tier Link Building for Massive ROI Ross Hudgens
-Consider building links to authoritative pages that link to you like Mashable.
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The Complete Guide to Link Building With Local Events SEOMoz
-Submit your events to the event section of local news websites.
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10 Types of Unnatural Link Building Tactics + 10 Quality Alternatives Search Engine Journal
-Focus on directories that are not easy to get into.
-Avoiding no-follow links can result in an unnatural link profile.
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62 steps to the definitive link building campaign Wordtracker
-Create a free useful tool.
-Create downloadable guides or white papers.
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Link Building for the Little Guys SEOMoz
-Create a weekly roundup that highlights interesting blog articles then reach out to the authors.
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How to Get Backlinks With Guestographics Backlinko
-Great content + outreach + added value = links.
-Offer to write a mini guest post to compliment the infographic so you provide value to the site owner.
-The link in the mini guest post is more future-proof because it is contextual.
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Creative Broken Link Building Tips with Jon Cooper SEOBook
-Find links to content that has been removed. Use archive.org to find out what the content looked like and rebuild it. Then contact sites that are linking to the removed content and ask for them to link to the updated content that you created.
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8 Tips To Increase Your Link Building Efficiency Search Engine Land
-Boomerang provides reminders if you haven’t heard back from a contact after a certain amount of time so that you can follow up with them.
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How to Automate Link Building Kaiser the Sage
-Ranking highly for informational searches can help you earn links naturally.
-Invite people with a large following to contribute to your blog.
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10 Extraordinary Examples of Effective Link Bait SEOMoz
-People love lists. Make it visually appealing and use social share buttons.
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Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) SEOMoz
-Most ranking factors are external sources like links, citations, and social.
-The safest links are within the content section of a page (not sidebars or footer).
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9 High Quality Link Building Methods in 2011 Affilorama
-Sign up for Help a Reporter Out so you can find opportunities to help a journalist with a story.
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Effective & Long-term Link Building for Niche Sites with Jon Cooper The Smart Passive Income Blog
-Focus on niche directories. Most general directories are not worth it.
-Never say “link” in your outreach emails.
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99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) Moz
-Organize a flash mob and invite the press.
-Develop a plugin and give it away.
-Build a free online tool.
-Buy someone dinner or a beer.
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Using Copyscape for Easy Links Wins Seer Interactive
-Copyscape premium helps you identify sites that have republished your content and you can ask them to please add a link to give you credit.
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World Problogger
-Provide valuable comments on a blog before pitching a guest post.
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7 Strategies for Getting .edu Links Portent
-Colleges often link out to relevant scholarships that are offered by companies.
-College career centers sometimes link to companies that have recently hired students.
-Many colleges have job boards where you can post a job and earn a link.
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Improving Link Building Response Rates With Persuasive Psychology Buzzstream
-Mention the number of social shares your last guest post received when pitching a guest post.
-Highlight things you have in common with the author.
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10 High Quality Link Building Tactics Buzzstream
-Sign up your office for volunteer events with local charities.
-Create a survey of thought leaders or business owners.
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Bucketing Link Prospects for Link Outreach John Doherty
-High value link targets are pitched every day so you have to make a compelling case and/or build a relationship.
-Set up a Google Alert for the name of a high value link target.
-Don’t ever spin content for guest posts.
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You Can get Links from Cold Outreach TripleSEO
-Create an information gap that creates a desire for the person to find the answer.
-Don’t include the link in the first email you send to a contact.
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How to Scale Your Link Building Ross Hudgens
-Develop evergreen linkable assets that continue to earn links passively over time.
-Your linkable asset should appeal to a large target audience.
-The more you practice a specific tactic, the more effective you can become.
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9 Must Have Tools for Hardcore Link Builders SEMRush
-Use Amazon Mechanical Turk to find contact information for a long list of prospects.
-Use Boomerang to schedule outreach emails at an optimal time (like after lunch).
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11 Experts on Link Development Speak Out SugarRae
-If you have pages that have a lot of inbound links, use anchor text internal links to send link juice to important pages.
-It is easier to move from #6 to #2 than rank for a new keyword phrase.
-Ignore the toolbar Page Rank meter.
-Vary everything you can with manual link building to make pattern detection as difficult as possible.
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The Professional Guide to Link Building SEOMoz
-Build relationships with other blogs in your niche.
-Linking to spammy sites can lower your site’s trust to search engines.
-Google wants links to be an editorial endorsement by the site owner.
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What Makes an Effective Link Builder SEOMoz
-Read Reddit and Hacker News regularly.
-Link builders with hustle can beat out those with more talent and resources.
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Infographic Link Building Using BuzzStream Paddy Moogan
-Search for competitor’s infographics in Google Image search.
-Search for backlinks to your competitor’s infographic URL in Open Site Explorer.
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Link Building The Essentials Distilled
-Links are still the biggest factor of SEO. They are a key difference between websites that can be measured by Google.
-Google crawl frequency correlates with the Pagerank of the page.
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Broken Link Building: How Napoleon Suarez Gets 8-12% Conversions Citation Labs
-Many people don’t realize how effective broken link building is.
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30 Advanced Link Building Techniques Single Grain
-Produce high quality photos and license them under Creative Commons so bloggers can use them.
-Offer to update outdated information on sites in return for a link.
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Scaling Link Building (video) SEOMoz
-You can offer perks that are inexpensive but provide great value to employees.
-Outsourcing content can be effective but it is difficult to outsource outreach.
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5 Ways to Increase your Link Building Efficiency State of Search
-Use the Check My Links extension for Chrome to quickly find broken links on a page.
-Don’t ask for a link, ask for feedback and then show them that you took their advice.
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30 Link Building/Link Baiting Techniques That Work in 2011 SEOptimise
-Offer freebies to attract links.
-Leave comments to suggest a resource that should be included in the article.
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The 3 Link Building Tools I Always Use (And How I use Them) State of Search
-Google advanced search queries are great for finding link opportunities.
-Export Twitter accounts from FollowerWonk into Excel and filter for accounts with a website.
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11 Ways to Create Linkbait with Zero Budget Skyrocket SEO
-Curate a collection of tips from experts in your industry.
-Create ego bait that strokes the ego of people in your industry.
-Create a world class beginner’s guide for your niche.
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7 Pieces of Sound Advice for Link Building Noobs SEOGadget
-Personalize your email outreach.
-A high quantity of linking domains and a low Page Rank may indicate a poor quality link profile.
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Link Building using old competitor sites & easy content development for SEO (Video) Wil Reynolds
-Look at sites that have given up and recreate their resources to get their links.
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51 Whitehat Backlink Building Methods Northcutt SEO
-Ask someone with a resource list to provide feedback about your resource.
-Hire a micro-celebrity to write for your blog.
-Exchange links with your business partners.
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37 Experts Share Their Most Actionable Link Building Tip Digital Philippines
-Create small embeddable visual assets like interesting charts (example: OK Cupid Response Rate by Race).
-Sell a silly product (example: The Zuckerberg Selfie Stick)
-Create a comic about your industry and release it under a Creative Commons license (example: Digital Rockstars comic).

31 Link Building Tactics Discovered From Competitive Analysis Moz
-Consider sponsoring a podcast.

You’re Not Ready for Link Building Without Linkable Assets The Upper Ranks
-Create useful and valuable content on your site to make it easier to get links.

Rapid Fire Link Building Strategies Seer Interactive

-Export sites that have commented on your blog into a spreadsheet since they are good link prospects. http://wordpress.org/extend/plugins/seer-contact-exporter/
-Search Follower Wonk for writers of online publications like Huffington Post that cover your niche.

8 Link Building Tips SEOMoz

-Ask people who tweet your infographic if they can link to it.
-Search for blogging Amazon Wish List and send them a gift.
-Create a profile page on your company site for people who get interviewed by news sites.

Outreach for Linkbuilding SEOMoz

Wistia

-Being enthusiastic is more important than being unique for outreach.
-Forums are where people who are passionate about a niche hang out.
-Don’t just track links, track relationships.

Scalable Link Building Using Social Media SEOMoz

Wistia

-Send email requests as a person, not as a company.
-Use a short email subject that stands out.
-Use a natural salutation (this is often seen in the email preview).
-Create a contest where people enter by writing a blog post and linking to you.

High-Value Tactics, Future-Proof Link Building SEOMoz

-Pursue links where you don’t have control over the anchor text.
-Use press releases to draw attention to your linkable asset.
-Include a link in the content of guest posts that points to your linkable asset.

Why Smart Businesses Invest In Professional SEO Services

Businesses operating in the virtual world understand that to get their websites listed in the search engines they have to submit their URLs. However, to be found by users interested in buying their products or services, they have to make sure their websites are displayed in the top search engine rankings. If a business does not have the expertise in search engine marketing, this can be a difficult and complex task. This is why it is beneficial to invest in a quality search marketing company.

Search Marketers Understands The Language Of Search Engines Better Than You

Search engines use an algorithm formula that is designed to look for key specific features of a website in order to assign a search ranking. A professional search marketing company knows how to speak the language of search engines and they are familiar with the essential features required to receive a high search engine ranking. A quality search engine optimization marketing company will start by assessing your site and analyzing your site stats. These will include what keywords users search, where searchers are located, how many pages they visited, and how long they stay on the site. From the data collected, the target market will be determined and the search marketer will put together a comprehensive plan on how to make the website search engine friendly in order to bring the website to the top of the search engine ranking results.

Dedicated Time & Resources To Get Results

Getting to the top of the search engine results takes time and there are key tasks that must be performed to make a website search engine friendly as well as user-friendly. For instance: you will need the right keywords, the design of the website might need an overhaul, content may have to be improved, ease of navigation may have to be improved, etc. As well, a search marketing company can assist with implementing a optimized PPC marketing campaign, an efficient and quality link building campaign, and a smart social network campaign. A search marketing company offering comprehensive search marketing services has the expertise to design and implement a quality campaign that will achieve results.

Search marketing companies know what search engines are looking for when assigning a rank to a website. For instance, constantly adding fresh content is important to the search engines as they want sites that are constantly updating their sites with relevant and informative content. Blogs, Press Releases, Article Marketing, and Social Network Sites show a search engine that website is constantly providing fresh and new information and reaching across different media channels. In addition, the more customers that find your site the more visits you will receive. Websites that receive a lot of relevant traffic will be rewarded by the search engines with a higher search engine ranking.

A good search marketing firm will have the various experts on staff to manage each aspect of a search marketing campaign such as:  professional web designers, copywriters, link builders, marketing campaign programmers, stats analysts, etc.  As you can see, there is more to online marketing than just setting up a website and blog. There are many different search marketing techniques that must be employed over a period of time in order to achieve success on the web. By hiring a SEO marketing company, your business will earn a big return on your web marketing investment.

This guest post was written by Search Engine People, Canada’s leading search marketing firm.

Categories SEO

Duncan Morris Talk on the Google Panda Update

Duncan Morris from Distilled gave this valuable presentation that can be found at http://www.distilled.net/store/boston2011-panda/. You can get the video of the talk for free by signing up for Distilled’s free monthly videos here and you will receive a code to get the video for free or you can buy the video from their store (individual videos typically cost about $70-90).

Key takeaways from the talk:
-Blekko banned 20 content farms but there are some search results that are better due to content farms.
-Make your content valuable to people.
-Don’t have advertising as more than 50% of your page.
-A common denominator of sites hit by Panda was poor design.
-Having a Wikipedia page is a good signal that your site is trustworthy.
-Spammy sites don’t typically have Twitter followers and use Rel=Author.
-Don’t buy Twitter followers.
-Remove low value content from your site.
-Noindex your worst quality user generated content.
-Long load time increases bounce rate.
-Google is more concerned with getting rid of bad content.
-Great content will be shared online. That is how Google could tell that it is great.

You can visit the Distilled SEO Blog for more great SEO tips and advice. They also have a new premium SEO training course called DistilledU.

Infographic: Top SEO Ranking Factors

This infographic put together by Search Engine Land provides a great reference for the most important ranking factors for SEO which has been recently updated for 2012.

Search Engine Land Periodic Table of SEO Ranking Factors

Search Engine Land Periodic Table of SEO Ranking Factors

You can also view the large version online at http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-large.png

Quality content +3
Making sure that your pages have substantial quality content has become important following the Panda update that aimed to punish low quality content. A lot of sites make the mistake of having too little useful content on their pages. For example many eCommerce sites copy and paste the manufacturer’s product description for their own product pages. This is not unique content and search engines may not consider your content original enough to rank highly for the keywords associated with the product. It is much better to write your own product descriptions that are useful and interesting. You can also include a video review if you want to go the extra mile and this will help increase your visibility in search results due to the growth in universal search which highlights rich content like video.

Site Speed +1
Increased site speed doesn’t necessarily lead to a strong boost in rankings but there are several benefits to ensuring your pages load quickly. A fast load time will decrease bounce rate and usually leads to more page views and a better user experience. If you have a lot of images on your site, I’ve heard recommendations of using CSS sprites. You can also use a tool like SmushIt to reduce your image file size.

Paid links -3
Google is getting more aggressive at penalizing sites that show evidence of paid links. They made a statement earlier this year by removing several major blog networks from their index because they were selling links. iAcquire was recently removed from Google because they were outed by a blogger for attempting to buy links for their clients.

Research +3
Crafting your content and page titles around your target customer’s common searches is still important. Google is improving it’s ability to perform semantic search, but for now it is still important to use the same keywords in your site copy that customers are searching for. Ubersuggest is a great tool that will suggest related keyword phrases based on data scraped from Google suggest.

Social shares +1
It is still not a huge factor although social media has become a major way people now share content. It does have a significant impact on personalized search results if one of your social connections has shared something, but it still seems to be much less significant overall compared to inbound links.

Link quality +3
In Danny Dover’s book Search Engine Optimization Secrets he talks about how almost any SEO issue can be solved by getting more quality links. Getting a lot of high quality links over time will improve your authority and result in higher rankings in most cases. Earning quality links to your site can be challenging and it requires creativity and hard work. Often times creating great content is not enough to earn links. You have to effectively promote that content to build links.

History +2
In the book, Outsmarting Google, the author suggests that Google dampens the amount of trust it has in a site based on how long it has been around. As more time passes, this dampening factor is reduced until it is removed completely after several years of established history. While this hypothesis has not been proven, having a long history appears to be important. One tactic that doesn’t seem to work is buying up expired domains and trying to revive the site with new content. Once the domain expires and transfers owners, it appears to lose all of its link juice and trust.

Charles Sipe is an SEO Specialist at Sparkplug Digital and enjoys helping companies with their SEO through content development and link building. If you have any questions, he can be reached at csipe84(at)gmail.com or on Twitter @charlessipe.

Free Webinar: B2B Link Building

Optify sponsored this free webinar featuring short presentations and a Q&A by linkbuilding experts Scott Fasser from Optify and Debra Mastaler from Alliance-Link. The webinar provides useful tips and advice for building links to business websites.

Here are a few key takeaways from the webinar.
-A professional association can be a great opportunity for building relationships that can lead to links.
-Many colleges have fraternities for specific industries like business.
-Don’t be too explicit about your branding on your infographic.
-A relevant widget can be placed on blogs and build exposure for your brand as well as links. Example: pregnancy date widget.
-Write reviews of products in your industry on your website. You can also consider video reviews to help with your presence in universal search.
-Have a call to action that asks for a link on your resource pages.
-Focus resources on building links from sites that are likely to link to you.
-Consider linkbuilding tactics that can scale like infographics or studies.
-Have someone in charge of driving the bus for your company’s linkbuilding program.
-Make sure you use a wide variety of link building tactics.
-Diversify your anchor text by using your brand name, long tail phrases, as well as target keyword phrases.
-Don’t overlook forums as a resource for links and relationship building. Forum members often have their own site or blog.
-The more people in your organization that are educated on linkbuilding and SEO, the more successful you will be.

Categories SEO