Resources and Tools for Online Marketers
I recently had the opportunity to review Nick LeRoy’s recently released eBook on conducting an SEO audit. Nick LeRoy is a well respected SEO consultant from Minneapolis and has contributed to popular sites like SEOMoz and Point Blank SEO. This is an excellent eBook to pick up if you work in marketing or own a … Read more
Guest blogging is an effective way to increase your online visibility by getting in front of new audiences and earning authoritative links back to your site. When used right it can increase traffic through referrals and improved search engine rankings. However, be careful to avoid the trap of wasting time on sites that are off-topic … Read more
Having a great headline can make the difference between an article that gets thousands of interested readers and an article that is read less than an academic journal article (estimated at an average of 7 readers). The following articles provide great tips and advice for writing great headlines for the Web. Blogging by Numbers: How … Read more
Broken link building can be an effective way to earn links to your site because it helps website owners improve their user experience and they often thank you by including a link to your site. Here are some of the best resources on the Web that provide tips and tactics for broken link building. Broken … Read more
The Fundamentals of Great SEO by Rand Fishkin -There are about 3 billion searches on Google each day. -XML sitemaps are recommended but not always needed for smaller sites. –Google Insights provides great data on keyword trends. -Average time on site is a good proxy for the value of keywords (find in Google Analytics). -Good … Read more
1. The Periodic Table of SEO Elements This infographic by Search Engine Land provides a great reference for the key SEO factors and a ranking of their relative importance. 2. How Much Does SEO Cost This provides great insight into what SEO costs based on survey data across the industry. The most common hourly rate … Read more
Google Docs allows you to pull in data from APIs from sites like SEOMoz. This quick tutorial will show you how to create a simple SEO competitive dashboard to keep an eye on the SEO metrics of your main competitors. Step 1 Click on this link to open the Google Doc template by Chris Le … Read more
Writing guest posts on top blogs in your industry can be a great way to build awareness of your business by getting in front of new audiences, earn a link to your site, and get referral traffic. The following articles provide helpful information on how to effectively approach guest posting as a marketing tactic. The … Read more
Mozcon is one of the best online marketing and SEO conferences in the country and is held each summer in Seattle. It is run by the SEO software company SEOMoz and brings in some of the top speakers in the SEO and online marketing industry. This year was the biggest event yet with over 700 … Read more
Earning quality links to your site is a primary factor in your site’s rankings in search engines and it is also one of the greatest challenges in online marketing. Just as building a better mousetrap will not necessarily get you customers, building a remarkable and useful piece of content may not earn you links unless … Read more