Resources and Tools for Online Marketers
Businesses operating in the virtual world understand that to get their websites listed in the search engines they have to submit their URLs. However, to be found by users interested in buying their products or services, they have to make sure their websites are displayed in the top search engine rankings. If a business does … Read more
Duncan Morris from Distilled gave this valuable presentation that can be found at http://www.distilled.net/store/boston2011-panda/. You can get the video of the talk for free by signing up for Distilled’s free monthly videos here and you will receive a code to get the video for free or you can buy the video from their store (individual … Read more
This infographic put together by Search Engine Land provides a great reference for the most important ranking factors for SEO which has been recently updated for 2012. You can also view the large version online at http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-large.png Quality content +3 Making sure that your pages have substantial quality content has become important following the Panda … Read more
Optify sponsored this free webinar featuring short presentations and a Q&A by linkbuilding experts Scott Fasser from Optify and Debra Mastaler from Alliance-Link. The webinar provides useful tips and advice for building links to business websites. Here are a few key takeaways from the webinar. -A professional association can be a great opportunity for building … Read more
by Amy Fowler Search engine optimization is a tricky business. Most people are aware of the importance of keywords and structuring pages so that they are search engine friendly, but there’s still a misconception that creating SEO friendly copy is a complicated, dark art. The truth is, it’s not hard to turn any copy into … Read more
by Chris Hoole If you only have 30 seconds with an SEO expert and they only had enough time to share with you one piece of advice which would improve your search engine rankings, what would it be? There are many important SEO concepts and the industry is constantly changing and evolving. There are dozens … Read more
If you are looking to develop advanced knowledge in the area of search engine optimization, Search Engine Optimization Secrets is one of the best books you can read. It is written by Danny Dover who has helped companies like SEOMoz and Yelp achieve great results in search engine rankings and this book explains the important … Read more
After hearing so many stories of people who have lost a huge percentage of traffic from the Google Panda Update, I finally experienced the dreaded Panda first-hand. On October 14th, traffic on Cool Marketing Stuff took a nose dive. According to Matt Cutts, there was a minor Panda update on October 14th. Over the last … Read more
The following is a guest article by Zachary James. Sitting back and looking forward to the coming year, I have thought about the key elements of SEO and what I have learned from simply talking to other SEO consultants in the field. As we wind down 2011 and begin to gear up for 2012, here … Read more
The following article is a guest post by Alan Grainger. When you’re first starting out on a career in SEO there is a plethora of information out there for those who are eager to learn the tips and tricks of the trade. Given the fast moving nature of the SEO world, many resources are available … Read more