Learn. Rank. Dominate. These are the three words presented first in the homepage introduction on SEObook.com. Highly appropriate words considering SEObook.com’s purpose, to help anyone dive past the basics of search engine optimization and into a broad mix of advanced tips and tricks sure to drive higher search engine rankings.
The homepage of SEObook.com contains a mixture of material. A large portion of the copy is dedicated to selling a sign-up to their training program. The training program carries a $150 per month price tag. It comes with a large variety of initial material, as well as access to SEO book’s subscriber only community of search engine optimization professionals. A member tour explains the features of this course in greater depth for the unsure customer.
For marketer’s looking to obtain a maximum amount of information with little or no upfront investment, the main page of SEObook.com also contains a free search engine optimization course titled “7 Days to SEO Success.” The course is listed as a $57 value and comes with a few free tools (a firefox add-on that provides search engine ranking information as well as a firefox toolbar and access to the SEO book Keyword Suggestion tool). The individual “lessons” in the course are delivered via e-mail. Signing up for this course generates a login and password to be used during future visits to the site.
Anyone who accesses SEObook.com, whether they have signed up or not, can read the SEObook.com blog. This blog is a very good resource for tips and tricks on testing the waters of search engine optimization and increasing rank. On various pages throughout the site, a browser will also find a host of embedded YouTube videos created by SEObook.com. Some of these videos highlight the tools available to subscribers while others discuss basic features available through search engines like Google. While SEObook.com is designed to steer marketing professionals into signing up for the SEO book training program, a host of useful search engine optimization information is available to any user. Taking advantage of what the site has to offer free of charge, including the “7 Days to SEO Success Course,” should help decide whether a monthly subscription would be beneficial.
If you are looking to learn the basics of search engine optimization, I recommend the book The Truth About Search Engine Optimization by Rebecca Lieb because it provides a solid foundation of SEO fundamentals.
There is also an excellent free webinar recording titled SEO Crash Course to Get Found by Hubspot’s Inbound Marketing University.