SEOBook: Learn How to Get Your Brand Ranked Higher in Google

Learn. Rank. Dominate. These are the three words presented first in the homepage introduction on SEObook.com. Highly appropriate words considering SEObook.com’s purpose, to help anyone dive past the basics of search engine optimization and into a broad mix of advanced tips and tricks sure to drive higher search engine rankings.

The homepage of SEObook.com contains a mixture of material. A large portion of the copy is dedicated to selling a sign-up to their training program. The training program carries a $150 per month price tag. It comes with a large variety of initial material, as well as access to SEO book’s subscriber only community of search engine optimization professionals. A member tour explains the features of this course in greater depth for the unsure customer.

For marketer’s looking to obtain a maximum amount of information with little or no upfront investment, the main page of SEObook.com also contains a free search engine optimization course titled “7 Days to SEO Success.” The course is listed as a $57 value and comes with a few free tools (a firefox add-on that provides search engine ranking information as well as a firefox toolbar and access to the SEO book Keyword Suggestion tool). The individual “lessons” in the course are delivered via e-mail. Signing up for this course generates a login and password to be used during future visits to the site.

Anyone who accesses SEObook.com, whether they have signed up or not, can read the SEObook.com blog. This blog is a very good resource for tips and tricks on testing the waters of search engine optimization and increasing rank. On various pages throughout the site, a browser will also find a host of embedded YouTube videos created by SEObook.com. Some of these videos highlight the tools available to subscribers while others discuss basic features available through search engines like Google. While SEObook.com is designed to steer marketing professionals into signing up for the SEO book training program, a host of useful search engine optimization information is available to any user. Taking advantage of what the site has to offer free of charge, including the “7 Days to SEO Success Course,” should help decide whether a monthly subscription would be beneficial.

If you are looking to learn the basics of search engine optimization, I recommend the book The Truth About Search Engine Optimization by Rebecca Lieb because it provides a solid foundation of SEO fundamentals.

There is also an excellent free webinar recording titled SEO Crash Course to Get Found by Hubspot’s Inbound Marketing University.

Is Search Engine Optimization Ruining Search?

In a presentation titled “The Internet’s Environmental Crisis”, Jason Calicanis argues that search engine optimization has polluted the internet and is ruining search.

“Search is an amazing technology and it has been incredible for all of us to be able to find what we want but these marketers have come in and said what is more important that what you want to find is what I want to interrupt you with. Anybody who has done any kind of search for anything important in their lives, a product, health, education will find that a majority of search results they look at are not excellent. They’re not even good or great anymore. The fact is the first 10 results should be great. There are 10 great sites out there for almost every result. You’re not getting to them anymore. These SEO slimebuckets…and I know that there are good SEO people…this whole concept of I have to rank higher than I deserve to has destroyed search. ”

While Jason does make an interesting argument, I disagree that the “SEO slimebuckets” have destroyed search and that artificially improving a search ranking of a site is inherently wrong. Firstly, I don’t think search is ruined because it is still very effective 90% of the time at finding the information you are looking for. You do get bad sites every now and then, but Google’s algorithm is constantly evolving to punish the cheaters. I believe Google’s algorithm changed about 360 times in 2007. Google is based on legitimate links to your site, and you are unlikely to get legitimate links if you produce bad web pages. Therefore, SEO has improved search because it encourages people to write good informative content and regularly update their pages. Part of marketing is helping people who have a need to find you so that you can solve their need. So I don’t think it is wrong for a person with a service to put keywords in their site title, and in the first few sentences of their content so that they can be found more easily.

Image Source: Brian Solis

Categories SEO