Comcast Goes Twittering

It may be risky for billion dollar companies to use social marketing tools like Twitter and blogs because it can backfire when customers are angry. For instance, it just takes one customer to put up a YouTube video of a Comcast technician who fell asleep on the customer’s couch to blacken Comcast’s reputation. However, a … Read more

Top 10 Marketing Applications of Twitter

Twitter is not just for telling people you just ate a sandwich. There are limitless applications for Twitter. Here are the top 10 marketing applications of Twitter. 1. Instant Focus GroupJason Calacanis uses his 23,000 plus followers to find out what they think. He will shoot out a question about what people think about a … Read more

How to Use Twitter for Marketing Research

Here’s a cool tip to monitor chatter on Twitter. You can text track Marketing to 40404 and you will receive an update every time someone mentions marketing in a twit. If you want to know what people are saying about your brand, you can text track Apple or track Tesla, to listen to what people … Read more

How To Create a Social Epidemic

The Tipping Point by Malcom Gladwell is an incredible book about social epidemics. The goal in marketing is to create a social epidemic surrounding your brand and The Tipping Point explains how. Influence the InfluencersTo spark a epidemic you should focus your resources on getting the connectors and enthusiasts on your side. Airwalk did this … Read more