Resources and Tools for Online Marketers
A fundamental part of an SEO campaign is being able to do effective keyword research to find out what your target customer is searching for in Google. “Keyword research helps us remain competitive against other design agencies in the search engines.” says Jamie Costello from BGN Agency, a digital design company based in the United … Read more
A lot of different skills go into being a great SEO. On the one hand, you need to have classic marketing skills that allow you to empathize with a prospective customer, speak to their needs and wants and understand their behavior. On the other hand, you must have at least a working knowledge of web … Read more
You’ve probably been there. You put your blood, sweat, and coffee into a killer blog-post of 2,000 words with a strong composition and actionable advice. With research, writing, and editing you’ve spent a good couple of days working on that bad boy. And now you’re eager to see the likes, shares, and comments drip in … Read more
Email is one of the cheapest and the easiest tools you have in your marketing arsenal. Taking advantage of it can help you raise brand awareness and put you on the right track to boosting your profits. This step-by-step guide gives you all the information you need to start a successful email marketing campaign today … Read more
Organic rankings on Google are widely misunderstood, and ranking data is often obtained improperly and misinterpreted as a result. Naturally, if you are conducting an SEO campaign, you will want to review ranking data; otherwise, you will not have an easy time evaluating whether your efforts are having a positive or negative result. The good … Read more
Video has become a critical component of marketing campaigns these days. A recent study by Nielsen found out that Facebook marketing videos boost brand awareness by 32-65%, increase purchase intent by 44-72%, and enhance video recall by 47-74% during the first 10 seconds of a video. These statistics speak for themselves. And within the umbrella … Read more
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Brand Strategy Insider by Martin Lindstrom, Brad VanAuken, Derrick Daye. Relevance 5.0Insightful 5.0Frequency 5.0Educational 5.0Interesting 5.0Useful 5.0 Cool Posts Smash Your Brand , 10 New Rules of Branding. The Brand Builder Blog by Olivier Blanchard Relevance 4.5 Insightful 5.0Frequency 4.0Educational 4.5Interesting 5.0Useful 4.5 Cool Posts Archetypes and Brands, Reach Your Audience, The Brand Erosion Spiral … Read more