250+ Great Marketing Articles Worth Reading

Here are our favorite marketing articles of the last few years that provide helpful insights and actionable tips for marketers

10 Must Have Social Media Tools for Small Businesses Iag.me
The True Value of Link Building in Post-Penguin Era Kaiser the Sage
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold Search Engine Watch
20 Content Marketing Promotion Tools You Can’t Live Without Jason Delodovici
How to Rank: 25 Step SEO Master Blueprint SEOMoz
A Guide to Producing World-Class Infographics & Leveraging Them for Online Success Skyrocket SEO Skyrocket SEO
The Importance of a Link Clean Up Before it’s Too Late State of Search
16 Marketers on the Metrics that Matter RavenTools
Eight Silly Data Things Marketing People Believe That Get Them Fired Occam’s Razor
Don’t Use Social to Generate Sales; Make Selling Social Ad Age
11 Tips I Gave to Marketers this Morning Rand Fishkin
A Simple Explanation of the Math Behind 7 Common Marketing Metrics HubSpot
7 Actionable Ideas for Earning Links to Your Small Business Sparkplug Digital
The Marketing Value of YouTube SEOMoz
11 Creative Ways to Build LInks Quicksprout
The Marketer’s Guide to Developing a Strong Brand Identity HubSpot
LinkLove London 2013, Bowler hats and Breweries Distilled
Over 100 Amazing Tips From Linklove 2013 Koozai
Data Makes Your Content Harder, Better, Faster, Stronger Content Harmony
What It Takes To Get Remarkable Content Done iAcquire
Make These 5 Marketing Changes in a Smartphone Dominated America Convince & Convert
How To Recover From A Google Ranking Penalty Koozai
How I Grew Quick Sprout From 121,311 to 244,923 Readers in 30 Days Quick Sprout
All Marketing Metrics Are Relative Awaken Your Superhero
The Advanced Guide to SEO Quick Sprout
Easy Ways SEO Can Kill Your Site Seer Interactive
New Ways to Track Keyword Rank Blind Five Year Old
How Content Length Affects Rankings and Conversions Quick Sprout
7 Marketing Metrics Worth Obsessing Over Duct Tape Marketing
Building a T-Shaped Web Marketing Skill Set Distilled
The Advanced Guide to SEO Quick Sprout
Easy Ways SEO Can Kill Your Site Seer Interactive
New Ways to Track Keyword Rank Blind Five Year Old
How Content Length Affects Rankings and Conversions Quick Sprout
7 Marketing Metrics Worth Obsessing Over Duct Tape Marketing
Building a T-Shaped Web Marketing Skill Set Distilled

Every Marketer Should Be Technical SEOMoz
Identify Your Marketing Bargains Awaken Your Superhero
The Most Creative Link Building Post Ever Point Blank SEO
Creating A Transcendent Brand Branding Strategy Insider
Uncovering the Keywords You’re Missing Out On Single Grain
7 Most Important Online Marketing Tactics for Any Small Business Duct Tape Marketing
The 10 Secrets That Make Networking Easy, Fun and Ridiculously Effective Quick Sprout
5 Google Analytics Reports and Tips You Should Embrace Now Duct Tape Marketing
10 Mission Critical Tools For Every Modern Marketer Quick Sprout
Why Traditional Marketers are at a Crossroads Hugo Guzman
Seventeen Ways To Improve Your Blog – Case Study SEOMoz
25 Little Email Marketing Experiments That Deliver BIG Results HubSpot
Brand Marketing: The Six Principles Of Persuasion Branding Strategy Insider
How to Prepare for AuthorRank and Get the Jump on GoogleSEOMoz
SEO Meets Psychology: 10 Principles of Influence Conversion Rate Experts
Does optimization ever end? How we grew Crazy Egg’s revenue by 510% Conversion Rate Experts
Transitioning to a Content Strategy Ross Hudgens
101 Ways to Link Build in 2012 Search Engine Journal
A Beginner’s Crash Course in Content Marketing Intigi
50 Skills Every Marketer Should Have Sujan Patel
The SEOgadget Guide to Conversion Rate Optimization SEOMoz
Mozcon 2012 Liveblog The Marketing Spark
6 Ways Starting a Personal Blog Can Help You Get Hired University of North Carolina Career Blog
Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages Portent
11 Clever Ways for Marketers to Reconvert Their Leads HubSpot
Buy Buttons and Neuro-Nudges Neuromarketing
21 SEO Leaders Share Their Best SEO Career Advice SEOMoz
12 Must-Have Resources for Getting Started With SEO MarketingProfs
20 Things Every Graduating Marketing Student Needs to Know Hubspot
Creative Link Building for Ecommerce Sites SEOMoz
What Companies Want: The Seven Traits of an Ideal Marketer MarketingProfs
9 Tangible Linkable Asset Ideas and How to Build Links to Them SEOMoz
Non-Intuitive Search Queries & Resources for Link Building SEOMoz
The Marketer’s Reading List The Marketing Spot
What I Didn’t Learn About Marketing in College Wright IMC
Link Building Strategies – The Complete List Point Blank SEO

How I Got The Attention of One of the Top SEO Bloggers With Diet Coke SEOMoz
-Do nice things for people without expecting anything in return and good things can happen.

Core Competency and the Netflix Decision Awaken Your Superhero
-A core competency is something that is difficult for competitors to imitate. Google’s core
competency is creating great algorithms.

10 Ways to Fail Miserably at Content Marketing The Marketing Spark
-Determine your direction before starting a blog.
-Smart content marketing involves releasing it on a regular basis.

How to Make Marketing Strategy Real Duct Tape Marketing
-“Developing and executing an effective marketing strategy is the most important job of any marketer.”

We Are All Marketers Now McKinsley Quarterly
Marketers: Call Them Agents of Change MarketingProfs
PPC Optimization in Under 30 Minutes a Week Blue Glass
Advice to students about getting a great first marketing job Web Ink Now
The 6 Habits of Highly Effective Marketers Social Media Today
How to Find and Use Lifetime Customer Value for Online Marketing The Marketing Spark
20 Quotes To Inspire Your Marketing B2B Marketing Insider
The 15 Questions You Must Know the Answer To Before Creating An Effective Marketing Campaign Effective Marketing Advice
Creating New Markets Through Brand Ideals Branding Strategy Insider
50 Things Every Marketer Should Do Before They Die Unbounce
Empathy: The Brand Equity of Retail Working Knowledge
How to Create Great Advertising (audio) Power to the Small Business
10 B2B sales & marketing metrics worth tracking Matt on Marketing
7 Secrets of Low-Stress Internet Marketers Search Engine People
Study: Advertising Half as Effective as Previously Thought AdAge
Why Google Panda Is More A Ranking Factor Than Algorithm Update Search Engine Land
Summer Reading Recommendations for Sales and Marketing Pros Matt on Marketing
7 Characteristics of a Real Life Marketing Strategy Duct Tape Marketing
Branding is More Relevant Than Ever Marketing Conversation
The Game Theory of Discovery and the Birth of the Free-Gap Seth’s Blog
Marketing Traps and Treasures (audio) Power to the Small Business
Being a Charismatic Brand The Marketing Spot
Shifting to the Third Screen (audio) Duct Tape Marketing
Customer Service Needs Brand Training Too ClickZ
Stop guessing what your customers are thinking Drew’s Marketing Minute
Seven Marketing Mistakes Most Startups Make GeekWire
What’s the Worst Marketing Advice You Ever Received?
Top 14 Things Marketers Need to Know About QR Codes
Search Engine Watch
5 Reasons Why Effective Marketing Makes Your Business More Valuable Duct Tape Marketing
How to Leverage Social Media for Personal Branding Sound Marketing
Understanding the Most Fundamental Shift in Marketing (audio) Duct Tape Marketing
8 Easy Wins for On-page SEO SEOMoz
Keeping Customers is the New Lead Generation Duct Tape Marketing
The “Brand is a Promise” Meme is Dangerous A Clear Eye
Advice for Finding that First Marketing Job Drew’s Marketing Minute
Transforming Your Marketing Culture with Seth Godin (video interview) HubSpot
Marketing White Belt: The Marketing Spirit
Awaken Your Superhero
12 Mind-Blowing Statistics Every Marketer Should Know
The Three P’s of a Product Page that Converts – Picture, Price & Putton Unbounce
SEO Remains A Viable Marketing Strategy For Anyone Search Engine Land
Marketing White Belt: The Marketing Funnel Awaken Your Superhero
In Defense of Marketing, Polish and Geek Translation Louis Gray
The Return on Investment (ROI) Craze Won’t Last The Harte of Marketing
The Buzz Discount Dim Bulb
The Danger of Dabbling in Marketing Awaken Your Superhero
Stop Marketing and Selling A Clear Eye
Interview with Jeanne Bliss (audio) Duct Tape Marketing
9 Truths About Marketers The Harte of Marketing
5 Ways to Get More From Online Video Duct Tape Marketing
My 5 Favorite, but Often Ignored, Marketing Tactics QuickSprout
10 Signs Your Brand is Failing Red Slice
15 Things Marketers Should Stop Doing and Thinking in 2011 Chris Koch’s B2B Marketing Blog
11 Internet Marketing Skills You Must Always Be Learning Conversation Marketing
5 Invaluable Marketing Lessons from an Epic Campaign for… Cream Cheese? Mashable

Why Social Media Is Like Exercise Web Ink Now
The Four Unconscious Factors That Influence Purchase Decisions The Marketing Spot
Get Clients in 2011: A Simple Marketing Plan Marketing Profs
Marketing Without Strategy is the Noise Before Failure Duct Tape Marketing
Social Media Data: The Benefits of Friends BrandWeek
How To Enchant Your Customer How to Change the World
Don Draper’s Revenge BusinessWeek
25 Timeless Sales and Marketing Tips Customer Think
Quality or Low Price: Which Matters More? Marketing Profs
10 Warning Signs Your Brand Is Failing Branding Strategy Insider
Marketing Sense Versus Common Sense Branding Strategy Insider
5 Ways to Let Prospects Sample Your Brilliance Duct Tape Marketing
Why Brands Must Start Caring About Something Other Than Themselves Fast Company
Making the Most Out of Guest Blogging Stay on Search
The Consumer Appeal of Underdog Branding HBS Working Knowledge
Journey to the Center of the Marketing Universe Duct Tape Marketing
Ten Reasons Why This is the Best Time to be in Advertising (According to Sir John Hegarty) Advance Blog
Gap’s Fall into the Mushy Middle Ries’ Pieces
10 Principles Of Advertising – Bill Bernbach Branding Strategy Insider
Why Your Brand Should Have a Purpose AdAge
The Continued Rise of Blogging eMarketer
Facebook Sells Your Friends BusinessWeek
7 Ways to Acquire the Right Kinds of Links to Your Site Duct Tape Marketing
36 SEO Myths That Won’t Die But Need To
Search Engine Land
We Don’t Ask ‘Why’ Enough
The Harte of Marketing
6 Rules for Content Marketing
The Evolution of Advertising
The Marketing Spot
10 (almost) ironclad arguments for SEO
Conversation Marketing
6 Sales and Marketing Communication Tips to Build Smarketing
Online Marketing Tips from the Farmer’s Market
Social Media Explorer
7 Customs Stifling Marketing Creativity
Flip the Model for Customer Service AdAge
Don’t Just Read a Business Book, Digest it The Marketing Spot
Developing a Marketing Philosophy New Marketing Labs
Revealed: How Steve Jobs Turns Customers into Fanatics Neuromarketing
Sell The Problem Seth’s Blog
8 Step Checklist When Reviewing an Existing Pay-Per-Click Account Stay on Search
25 Brutal Truths About SEO, Google & Main Stream Media SEOptimise
5 Skills Marketing Employees Must Have MarketingProfs
Back to Marketing Basics at the Blackberry Farm
Marketing With Meaning
Sad Shoppers Spend (Sniffle) More MarketingProfs
Make It Simple for People to Buy From You MarketingProfs
What Marketers Can Learn From Ford Branding Strategy Insider
Advertising Frequency Theory: Circa 1885 Branding Strategy Insider
Social Media Marketing Explained In 61 Words Web Ink Now
60 Minutes of Marketing Insight from 60 Influential Speakers Influencer Project
5 Tips for Email Marketing Deliverability MarketingProfs
What Is Customer Opinion Good For? Harvard Business School
Your Culture Is Your Brand Tony Hsieh
Ads Should Help Folks Have Fun AdWeek
Why Two Names Are Better Than One AdAge
The Essential Small Business Marketing Reading List (audio) Power to the Small Business
Mad Man:
Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?
7 Ways To Become A Leading-Edge Marketer Hubspot
ROI: Marketing’s Best Frienemy MarketingProfs
Twitter, Twitter, Little Stars BusinessWeek
Forrester: Why Most Marketers Should Forgo Foursquare AdAge
Marketing Lessons Continue To Flow From Apple Branding Strategy Insider
Value Beyond the Product Tom Asacker
Your Market Is a Person Duct Tape Marketing
Poor Customer Service Costs Billions Destination CRM
The Little Big Things free audio chapters Tom Peters
A Sad Truth About Most Traditional B2B Marketing Seth’s Blog
Improving Brand Recognition in TV Ads HBS Working Knowledge
What You Can Learn From Virgin America Red Slice
The Beginner’s Guide to SEO SEOMoz
Is SEO Copywriting Just Good Copywriting? (Audio)
Duct Tape Marketing
Voodoo Doughnut: Getting Noticed in a Crowded Market Fast Company
5 Marketing Principles Brands Should Embrace in 2010 AdWeek
Given the choice, how much choice would you like? Financial Times
Brand Measurement: Analytics & Metrics for Branding Campaigns Occam’s Razor
Understanding Consumer Identity Branding Strategy Insider
27 Marketing Lessons B2B Marketers Should Know Hubspot
Lessons Learned from Seth Godin Sources of Insight
The Cobbler’s Children Must Have New Shoes Duct Tape Marketing
SEO is Evolving Fast: Is Your Website? Hubspot
Jack Trout Podcast Interview (audio) The Engaging Brand
Special Interview with Simon Sinek Author of Start With Why Marketing Over Coffee
Why Word of Mouth Doesn’t Happen Duct Tape Marketing
How to find Readers for a Business Blog Problogger
Embracing Lifetime Value Seth’s Blog
Talking Future of Advertising with Simon Mainwaring (audio)The Engaged Consumer
Getting More Business by Making it Easier to BuyThe Marketing Spot
Mitch Joel talks to Avinash Kaushik about Web Analytics 2.0 (audio)Six Pixels of Separation
Building Brand Momentum Branding Strategy Insider
Leading Brands and Being First in the Mind Branding Strategy Insider
The Downsides of Branding Harvard Business Review
Talking Linchpin with Seth Godin Duct Tape Marketing (audio)
Interview with Seth Godin on Linchpin Marketing Over Coffee (audio)
Stop Trying To Be Better Than the Competition DuctTape Marketing

The Principles of Marketing Branding Strategy Insider
Building an Awesome Brand: The First Step The Marketing Spot
5 Ways to Get Your Customers Talking Duct Tape Marketing
Chris Brogan Presentation at LeWeb UStream
10 Small Business Social Media Marketing Tips Mashable
What Matters Now – Free Ebook Seth’s Blog
The Ultimate Beginner’s Guide to Marketing Your Business on Twitter Remarkablogger
This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D Fast Company
Social Media Not The Answer For Weak Brands Branding Strategy Insider
The 7 Harsh Realities of Social Media Marketing Copyblogger
Did the Clue Train Stop at Your Marketing Department?
Marketing Is Not Communications
Branding Strategy Insider
The Great Trust Offensive
The Hard Sell to Consumers (audio)
Social Media Marketing Stole My Woman and Ravaged my Cattle
Chief Marketing Technologist
At Amazon, Marketing Is for Dummies
How To Boost Brand Recognition
Small Business Branding
Social Media, Branding, and Value(audio)
A Clear Eye
The Simple Way to Innovate and Differentiate
Duct Tape Marketing
10 Best Small Business Marketing eBooks The Marketing Spot
Double Branding’s Disadvantage Branding Strategy Insider
A Dozen Books that should be on every Brand Manager’s Bookshelf Hard Knox Life
Simply Different: A Brand Advantage Branding Strategy Insider
Three Predictably Irrational Pricing Strategies That Get the Sale The Marketing Spot
The Scarcity Effect Neuromarketing
Covering Up The Fall Of TV Advertising Branding Strategy Insider
The Massive Attention Surplus Seth Godin
New Thinking about Consumer Marketing BusinessWeek
Paralysis of Analysis: Overthinking and Bad Decisions Neuromarketing
The Crack Cocaine of Auction Sites The Big Money
Does Brand Differentiation Matter with No Competitors? The Marketing Fresh Peel
Stop selling “Social Media” and start selling results
Brand Builder Blog
Indirect Influencers and Purchase Decisions
Branding Strategy Insider
Gillette show how leaders can grow
Social Network Marketing: What Works?
HBS Working Knowledge
Audio: Seth Godin, John Jantsch, and Keith Ferrazzi discuss Ferrazzi’s New Book
Duct Tape Marketing
Short-Term Gains and Brand Damage
Branding Strategy Insider
Net Promoter Score Defined
Branding Strategy Insider
Don’t Underestimate Chinese Marketers
Branding Strategy Insider
5 Marketing Lessons from the Godfather
Marketing, Memory and the Mind
Branding Strategy Insider
Loss of Focus and Line Extension
Branding Strategy Insider
6 Marketing Mistakes that CEOs Make
The Metrics of Branding
Branding Strategy Insider
1,000 True Fans Kevin Kelly
Authenticity vs. Authority
Marketing Truth
Perceived Quality: Critical Asset For Brands
Branding Strategy Insider
CMOs lack credibility with CEOs
Marketing Interactions
Loyalty Marketing and the Stockholm Syndrome
Longbow Marketing
Brand Building in the Face of Fear Branding Strategy Insider
Why do Popular Brands Have Such Incredible Staying Power? Brand Mix
Marketing Apple E-Book Marketing Apple
2009 BrandZ™ Top 100 Global Brands Report
Millward Brown
In-N-Out Burger’s Marketing Magic
When Consumers Cut Back: An Object Lesson From Japan The New York Times
The Decline of Differentiation Branding Strategy Insider
Why Advertising Is Failing On The Internet
Consumer frugality could become a habit SF Chronicle
Is Marketing Evil? Seth’s Blog
Yes, you can raise prices Fortune
Connecting the Dots of the Irrational Consumer The Marketing Fresh Peel
A Common Sense Guide to Marketing in the Worst of Times
Freaking Marketing
Lessons From a Japanese Retailer
Customer Service in a Shrinking Economy
How CMOs Should Function in a Recession
Harvard Business
5 Ways to Sell in a Bad Economy
Word of Mouth vs. Buzz
Church of the Customer
Ten Ways to Optimize Returns on Integrated Marketing Campaigns Using the Social Psychology of Influence
Note to CMO
Behavior: $1? No Thanks. 100 Cents? You Bet.
New York Times
Marketing to Your Best Customers When Business Stinks
Longbow Marketing
Buying Experiences, Not Possessions, Leads To Greater Happiness
Brand Dilution- Lessons from American Gangster
Brand Autopsy
The rules for marketers in this downturn are different than before
Emergence Marketing
Getting Rid of Brands Won’t Necessarily Make Your Life Any Easier
Brand Mix
OfficeMax’s Wacky Marketing Strategy
Email campaign case studies (one good, one bad)
Seth’s Blog
6 Ways To Help Your Brand Survive In 2009
Influential Marketing Blog
Brand Darwinism: When and Why Brands Falter and Die
Teaching Our Customers to Hate Us
MarketingProfs Daily Fix
A Healthy, Competitive Blend
Opposable Thumbs
The Three Kinds of Free
Chris Anderson’s Blog
Shoppers willing to pay more for products they can touch
Retail Customer Experience
Tom Peters’ Interview of Martin Lindstrom
Brand Dilution
Brand Autopsy
Doubting Customers Reevaluate Brands
Brain Based Biz
It’s Time to Put This Myth To Rest
John Battelle
Visual Areas Of Brain Respond More To Valuable Objects, Brain-imaging Shows
Science Daily
How to Use Twitter as a Twool
How to Change the World
The ‘Verbing’ of Brands
Selling to ‘Simplifiers’
Harvard Business School
At Best Buy, Marketing Goes Micro
Business Week
Why Slashing Your Prices is Just Wrong
Biz Solutions Plus
Survey: Affluent shopping less, more strategically
National Jeweler Network
Sensible Brand Research Has Only One Formula
Brand Strategy Insider
Lessons of the Square Watermelon
Hard Knox Life
How Companies Use Twitter to Bolster Their Brands
Do We Process Skipped Commercials?
Brand Progression in a Recession
Barry Silverstein
Do One Thing Well
Techno Marketer
Destroying Happiness
Seth’s Blog
Discounting Your Prices Discounts Your Brand
Marketing Profs Daily Fix
Danger in Discounts

Leave a Comment