David Meerman Scott, author of several successful marketing books including The New Rules of Marketing and PR and World Wide Rave, gave this talk about inbound marketing at the Inbound 2012 conference.
Takeaways from the talk:
-Hubspot generated a million dollars of business from the free tool, Website Grader.
-Amanda Palmer fired her record label and raised 1.2 million dollars on Kickstarter for her new record.
-“On the Web, you are what you publish.”
-Newsjacking is creating inbound marketing content at the moment when journalists are looking to write about a breaking story. Example: TIO insurance offered free crocodile insurance to President Obama when he visited Australia on their blog.
-The Wynn Hotel generated tons of media mentions by waiving Prince William’s hotel fee in Las Vegas.
-Get rid of goobledygook like “innovate” in your marketing and press releases.
-There is something wrong with using stock photos to represent your employees or customers.
-Make some of your inbound marketing content totally free with no registration.
-More people own mobile phones than toothbrushes.
Books by David Meerman Scott: