Dharmesh Shah, the founder and CTO of inbound marketing software company Hubspot, gave this presentation at Dreamforce about inbound marketing.
Key takeaways from this talk:
-Promote people and content that promotes your brand.
-A billboard’s marketing value declines over time, while online content can provide marketing value over a very long time period.
-70% of search result clicks are for organic results (not paid results).
-People don’t usually click to the second page of search results but instead rephrase their query.
-Ask yourself if you can create content that is better than the pages that already rank.
-You can build authority be getting links from sites that Google already trusts.
-One of Hubspot’s customers uses inbound marketing to sell llama fences.
-Take a stand like “outbound marketing kills kittens” and you will gain some fanatics.
-Being average kills companies.
-Twitter is an awesome tool for amplifying the content you create.
-Create content that you think deserves to go viral.
-1 out of every 8 minutes spent online are spent on Facebook.
-Ask five friends if your content is worth sharing.
-It is a great time to hire content creators. There is a great oversupply of writers partly due to the changes in the publishing industry.
-If your marketing is broken, automating is not going to fix it. It will help you do the wrong things faster.
-Humans don’t want to be leads. They want a relationship.
-Actionable metrics do not matter if someone doesn’t act.
-Don’t share every piece of content that you create on social media.
Photo by Betsy Weber