If you haven’t considered video marketing, have you considered this: over 800 million unique users visit YouTube each month; over 4 billion hours of video are watched each month on YouTube; 72 hours of video are uploaded to YouTube every minute. Video is incredibly popular, and it’s crucial to take advantage of that if you’re in marketing, small business, or blogging.
Why You Should Use Video
Video has several clear advantages over text: improved user engagement, personable branding, and SEO benefits.
Improved User Engagement
Watching video is a passive experience. When users press “play,” they are asking to be shown something, asking to be given the content in an integrated, multi-disciplinary form rather than exploring the meaning themselves.
Video, therefore, is a different way of engaging audiences. With video, the experience of comprehension is more immediate. The amount of information that can be displayed through one second of video vastly outnumbers the amount of information can be read.
Video allows users to experience a more realistic face-to-face experience, as video allows the communication of body language, tone of voice, and facial expressions. For branding, this is extremely important, as it creates a sense of trust and loyalty, more so than through image, audio, and text.
There are two main SEO benefits that using video can provide: link building and conversion improvement.
- Links are still the main way in which search engines determine the authority, or popularity, of a site.
- A link is counted as a “vote,” and the more votes a site has, the more the search engines consider it authoritative. People link more to pages with video, and embed video on their pages more.
- Through increasing engagement and trust, video content can be a great way of driving greater conversions, particularly on commercial pages.
Distilled wants everyone to be capable of creating great marketing video, which is why we’re giving Cool Marketing Stuff readers insider access to Distilled’s video marketing guide. We want Cool Marketing Stuff readers to know how to implement successful, relevant, and effective videos on your websites.
Our guide comes in a convenient downloadable PDF, so you can access it now and save it for later. We cover the creative process of video, types of content that work best in video format, and the technical implementation techniques you need to know. Click on the downloadable PDF below, and check out Distilled’s website for more resources and information.
James Daugherty is the Outreach Coordinator for Distilled.