One of the reasons that people avoid and dislike advertising is because it can be annoying. Like Microsoft’s latest ad campaign which used the previous Lois and Clark star, in a blasphemous way.
This definitely makes me want to punch Dean Cain in the face and I like Dean Cain. There is also an ad in this campaign in which a lady vomits on her husband after looking at his computer screen. Although it has received 800,000+ views and is extremely memorable, it does not make you think very highly of Microsoft.