How do you get people to visit a small town in the middle of no where? In Soap Lake, WA they had a brillant idea…a lava lamp. The city council agreed to spend $100,000 to put up a 50 plus foot lava lamp in the middle of the city. It would definitely boost interest in tourists who could also come to bathe in the mineral dense lake once believed by Native Americans to have healing powers. The Target Corporation donated the $2 million lava lamp to the city and it arrived in 2005. However, due to several challenges, the city has been unable to erect the lamp. This is bold marketing and I hope they are able to make it a reality because it will put Soap Lake on the map.