I recently spoke to a co-worker who asked the common rhetorical question about marketing: “Isn’t marketing just about selling people things they don’t need.” I happily engaged in the intellectual sparring match, as I enjoy enlightening those unaware of how marketing makes our lives better. Granted, marketing is not as noble a cause as teaching or hospice care, but I argue it plays an equally important role in our society.
Imagine a world without marketing. Our economy would collapse. Our standard of living would plummet as a result of consumers not having enough information about their options and due to the plunging stock market. Without branding, people would lack confidence in their decisions as they wouldn’t know what type of performance to expect from a given product or service. Television would not have enough funding to operate. Google would go out of business. Can you imagine a world without marketing?
Image from NOAA Photo Library